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Data-Driven Insights Propel Digital Transformation at EyePromise

Opportunity

EyePromise provides nutraceuticals, technology and support for people at risk of, or with, active sight issues and to athletes and others interested in vision performance. Direct-to-consumer is one of the brand’s key sales channels and they wanted to increase sales from their site, so EyePromise engaged us because they weren’t sure where to start.

Solution

We saw a clear opportunity to implement a Conversion Rate Optimization (CRO) program to identify conversion improvements through user behavior data.

Additionally, we also developed a testing strategy to determine what worked best to drive customers to a purchase. The insights that came from our work allowed the marketing team to make smarter decisions based on data, rather than gut. 

Over time, we also introduced paid media tactics (retargeting, paid search, social media advertising, and native promotion) to support the organic growth that came from our Conversion Rate Optimization efforts. After onsite revenue increased, we expanded the program to provide paid and organic strategy for Amazon – ultimately driving boosts in revenue and units sold in this channel as well.

Results

EyePromise saw a 70% year-over-year increase in units sold to new customers.

70%
Increase in sales
5%
Increase in active customer base
41%
Total media budget contributed