Insight-Led. Action-Driven. Outcome-Focused. With a Healthy Dose of Joy!
We approach our work with the goal of being a seamless extension of your internal team—human-first, tech-enabled, and built for speed, clarity, and impact. Our collaborative approach is designed to support the complexity of your business across multiple audiences, stakeholders, and strategic goals. And we foster an environment where we purposely bring joy to our day-to-day interactions.
|
Be Data-Forward Our roots are in analytics and performance marketing. Every project is data-driven and designed for measurement, including the ROI data we surface straight from platforms like Epic.
See Around the Corner With deep industry expertise spanning patients, providers, payors, and pharma, we anticipate trends and help you navigate what’s ahead—from shifting privacy laws to the rise of AI-driven search.
Focus on You Every healthcare organization is unique, and we tailor our approach to your audience, your challenges, and your goals—grounded in proven strategies, not just what’s been done before. |
Put Patients at the Center Whether B2B or B2C, the patient is always at the core. In a world full of automated, AI-generated messaging, we know what human content actually connects with patients, and we build every campaign around it.
Connect the Dots Healthcare marketing is cross-disciplinary, and so are we. Our team bridges the gaps between strategy and execution, analytics and creative, paid and organic efforts, human craft and AI-powered scale (and yes, Epic and everything else) ensuring a cohesive approach that brings clarity and joy to complex challenges.
Add a Dose of Joy Healthcare marketing is hard work, and it can be stressful. We aim to add JOY to our client interactions because making an impact can also be fun. |
Our full-service capabilities scale upstream and downstream, helping you find, engage, and acquire more patients and customers—with industry-leading Epic expertise, integrated solutions, and measurable results.
Everything we do starts here. Whether you come to us for content, creative, paid media, or the full engagement, we root it in strategy first—knowing exactly who you’re trying to reach is step one of everything we do. We call this approach Hedyology™: our philosophy for finding what drives your audience and building real, measurable connections with your brand. Our Marketing & Audience Strategy and Brand Identity & Positioning teams pinpoint that audience and shape the messaging and positioning everything else builds on.
We love making content people actually want to engage with. Our Creative Concepting & Development team crafts credible, emotive work that earns the right to be found and scales beautifully across mediums and platforms, while our Website Design and Development team builds the home where that content lives for patients to find—accessible, HIPAA-compliant, and built to make a great first impression.
Being helpful only counts if people can find you. That’s the whole game. Our Content Strategy, SEO, & GEO/AIO experts help you get discovered across traditional search and generative AI platforms alike, building the credibility and authority that turns visibility into hard-earned trust.
This is where it gets exciting. Our Paid Media & Campaign Management team finds, educates, and engages patients through compliant campaigns across traditional and digital channels, owning the outcome and optimizing along the way, so every dollar earns its keep.
Our Epic-Certified team—the first, and only, marketing agency to earn this certification—puts Epic’s native tools to work for patient engagement and acquisition, with strategies built for tools like Cheers and Hello World. From there, our Analytics & Insights team uses our proprietary Epic UTM Connect™ and real-time dashboards to show true ROI, proving the actual appointments and revenue your campaigns drive.
No matter which path you take with us, this is always where it lands: real, provable ROI data. Our Analytics & Insights team builds custom, compliant dashboards that integrate marketing data, appointment data, and service line revenue, so you see progress as it happens and can act on what’s working in real time. We don’t just measure the results, we own them—all through a Privacy & Compliance lens, backed by our expertise in HIPAA, FTC, and state privacy law.
Hedy & Hopp has been an incredible partner for our business. Their team is highly skilled, creative, and dedicated to helping us achieve our marketing goals. From designing engaging campaigns to optimizing our online presence, Hedy & Hopp has consistently delivered exceptional results. We highly recommend Hedy & Hopp to any company looking to elevate their digital marketing efforts. Thank you, Hedy & Hopp, for your outstanding work and commitment to our success!
Natalia Mote, Americare Respiratory & Diabetes Services
Ready to Elevate Your Marketing? Let’s Talk.
No matter your marketing challenge, Hedy & Hopp is here to help you drive patient growth, improve engagement, and optimize your marketing performance.
to our mailing list to receive meaningful insights straight to your inbox.
Check out our podcast for the latest insights on patient privacy and marketing compliance.
