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A full-service, fully healthcare marketing agency—powered by Epic expertise.

As an independent, women-owned healthcare marketing agency, we help organizations find, engage, and acquire patients—backed by industry-leading Epic expertise and human-first, tech-enabled solutions that build brands and cut through AI noise. All of it within a culture of connectedness and joy.

Compliant Marketing Solutions Designed for Healthcare

Healthcare marketing is all we do, and we’re really good at it.

Our full-service marketing solutions—including a deep knowledge of Epic’s marketing tools—help healthcare organizations acquire more patients and healthcare members, and deepen engagement with existing ones. Our team understands the industry’s nuances, leads with HIPAA and privacy compliance, and brings the expertise to build healthcare brands and strategies that drive real results.

Hospitals & Health Systems

Grow brand awareness, increase patient volume, and optimize digital engagement across multiple service lines while tracking real ROI through our groundbreaking Epic capabilities.

Health Plans & Payors

Build trust, educate members, and improve enrollment and retention through compliant, tailored marketing solutions.

Primary Care, Specialty Providers & Multi-Location Practices

Attract and retain patients through targeted campaigns and seamless digital experiences, while streamlining growth and maintaining a unified brand across every location.

Integrated Marketing Solutions

With deep healthcare expertise and an audience-first approach, our team combines data, creativity, and compliance to create brand awareness, build provider engagement, and increase patient and customer acquisition, resulting in measurable impact.

Everything we do starts here. Whether you partner with us for content, creative, paid media, or the full engagement, we root it in strategy first. Knowing exactly who you’re trying to reach isn’t step one of some services—it’s step one of all of them. Our Marketing & Audience Strategy and Brand Identity & Positioning teams pinpoint the right audience and shape the messaging and ownable brand positioning that everything else is built on.

We love making content people actually want to engage with—our Creative Concepting & Development team crafts credible, emotive work that earns the right to be found and scales beautifully across mediums and platforms. Our cutting-edge Website Design and Development team builds the home where that content lives for patients to find.

Being helpful only counts if people can find you, and our Content Strategy, SEO, & GEO/AIO experts help you get discovered by humans and AI alike. This is your brand’s gateway to real authority and credibility.

This is where it gets exciting. Our Paid Media & Campaign Management team finds, educates, and engages patients through compliant campaigns across traditional and digital, owning the outcome and optimizing along the way.

Our Epic-certified team helps you put Epic’s tools to work for patient engagement and acquisition, with strategies built for Cheers and Hello World. From there, our Analytics & Insights team leverages our proprietary tool Epic UTM Connect™ and our real-time dashboards to show real ROI, proving the actual appointments and revenue your campaigns drive.

No matter which path you take with us, this is where it lands: real, provable ROI data. Stop reporting on channels and start celebrating growth—our Analytics & Insights team builds custom compliant dashboards integrating marketing data, appointment data, and service line revenue, so you can see progress as it happens and capitalize on what’s working in real time. We don’t just measure the results, we own them. And of course, it all comes through a Privacy & Compliance lens—we are experts in HIPAA, FTC, and state privacy laws.

See How We Help

Circular diagram showing Identify and Prioritize with Strategy, Create and Scale with Content, Activate with SEO/AEO, Amplify with Paid, and Grow with Epic surrounding Patient Acquisition, with Prove ROI with Integrated Reporting beneath.

Leading the Industry in HIPAA-Compliant Marketing

We were talking about HIPAA and patient privacy before it was cool. Over the last 10 years, we’ve been at the forefront of bringing compliant marketing solutions to healthcare. When industry concerns about tracking technologies began surfacing in late 2022, we were among the first to publish content guiding marketers, and our team is asked to speak at industry events throughout the year on the shifting privacy landscape.

It’s this same rigor that lets us grow your patient acquisition with confidence. We help clients navigate the complex landscape of HIPAA, FTC regulations, and state privacy laws to ensure every campaign, and every Epic-powered engagement meets the highest privacy and security standards.

HIPAA-Compliant Marketing Audits

Identify and mitigate risks in your marketing strategy.

Privacy-Safe Analytics & Attribution

Measure performance without compromising patient data (yes, it’s possible!)

First-Party Data Strategies

Future-proof your marketing with ethical data collection and utilization.

FTC & State Law Compliance

Stay ahead of evolving privacy regulations affecting digital marketing.

Want to stay informed?

Check out We Are, HIPAA Smart—the only compliance training platform designed specifically for healthcare marketers.

Client Success Stories

Real results. Real impact. Real joy.

See how we’ve helped healthcare organizations transform their marketing strategies and drive patient engagement.

What Our Clients Say

Hedy & Hopp isn’t just an agency—they’re a true strategic partner. Their data-driven approach and creative execution helped us exceed our patient acquisition goals while maintaining full HIPAA compliance.

Marketing Director, Regional Health System

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Award Winning Healthcare Marketing Podcast

Join the experts at Hedy & Hopp as we dive into the latest trends, strategies, and success stories in healthcare marketing. Whether you’re looking for practical insights, expert interviews, or creative inspiration, We Are, Marketing Happy delivers actionable takeaways that make marketing more effective—and more fun.

What You’ll Hear:

  • Insider strategies from top healthcare marketers
  • Data-driven patient acquisition tactics
  • Compliance-friendly marketing tips
  • Creative ways to engage and retain patients

Let’s Get Started

Let’s Transform Healthcare Marketing Together

Ready to elevate your marketing strategy, improve patient acquisition, and drive measurable growth? Let’s start the conversation.

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Want to stay informed?

Check out our podcast for the latest insights on patient privacy and marketing compliance.