We Are, Marketing Happy

Insights and experiences for healthcare marketers.



Read Time 12 Min
Reputation Management in Healthcare
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Our CEO and Owner Was Featured in Inc. Magazine!
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OCR and AHA Ruling – Patient Privacy Update for 2024
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6 Tips for Presenting to Your Board or Senior Leadership Team
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SEO for AI (yep, it’s a thing!)
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5 Pillars for Pediatric Content Marketing
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6 Core Tenets of Using AI in Healthcare Marketing 
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Boutique Agency: What Does That Mean?
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Rural Marketing: Two Major Challenges
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Using CRO to Optimize Paid Media Performance
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By the Numbers: The Current State of Healthcare Marketing Tools
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Your Three-Year Roadmap to Digital Sophistication
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The Two Stages of Payor Marketing: Planning Your Year
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Brand vs. Performance Agencies: What to Know
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We’re Hiring!
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4 Strategic Tips for Marketing on a Budget
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Advancing Healthcare Marketing Through Competitive Intel
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Does GA4 Actually Suck? & What to Do About It
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Navigating Shifts in Physician Referral Marketing
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4 Pro Tips to Boost Your Healthcare Marketing Team’s Efficiency
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Utilizing End-of-Year Budget Surpluses – Some Advice!
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Unpacking Candidate Recruiting Marketing
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sGTM vs GTM: Navigating Data Compliance
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Building Blocks of a Content Marketing Strategy
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Our Top Three Reasons to Submit for Awards
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Building a Successful Internal Marketing Strategy with Jeff Stewart
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Healthcare Recruiting Through A Marketing Lens
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Streamlining Your Content Marketing Foundation
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Putting “Emotional Intelligence” into Healthcare Marketing
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Top Takeaways from HCIC 2023
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Making the Most of Your 2024 Paid Media (Part 2): Provider Marketing
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Making the Most of Your 2024 Paid Media (Part 1): Patient Marketing
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Marketing Performance After Privacy Changes: What to Expect
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Our Take: AHA’s Response to Senate RFI on Health Data Privacy
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Top Takeaways from Becker’s HIT + DH + RCM 2023 Conference
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Unpacking Successful Segmentation Strategies
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The State of Patient Access (Experian’s 2023 Report)
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GDPR, State Laws & How Healthcare Marketers Are Navigating New Privacy Guidelines
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Top Takeaways from SHSMD 2023
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Marketing to Reduce Barriers to Addiction & Mental Health Treatment
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Is Piwik PRO HIPAA-Compliant?
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Is Mixpanel HIPAA-Compliant?
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Building a Personal Brand with Positivity on LinkedIn
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Is Google Analytics HIPAA-Compliant?
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Is Google Tag Manager HIPAA-Compliant?
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Mental Health Marketing (A Clinician’s Perspective) with Megan Cornish
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Auditing Your Marketing Plan For HIPAA Compliance
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Is LinkedIn Advertising HIPAA-Compliant?
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Is YouTube Advertising HIPAA-Compliant?
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Is Meta HIPAA-Compliant?
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Is Google Ads HIPAA-Compliant?
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Are Microsoft Ads (Bing Ads) HIPAA-Compliant?
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Healthcare Marketing From a CPG Veteran
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Healthcare Marketing: The Evolution of ROI and Measurement
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We won Healthcare Agency Podcast of the Year!
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Data Storage for Universal Analytics and HIPAA Compliance
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HIPAA & FTC 101 For Marketers
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OCR’s HIPAA Bulletin – What it means for healthcare marketers (a marketer’s POV)
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OCR’s HIPAA Bulletin – What it means for healthcare marketers (a legal POV)
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How They Did It: Launching Ohio State Health & Discovery Site
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Fixing St. Luke’s Online Reputation: An Inside Look
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Meet H&H’s 2023 Artist In Residence: Lauren Younge
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Marketing Intelligence Dashboards: Some Inspiration
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AI Copywriting in Healthcare – Is it Useful?
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Hedy & Hopp Turns 7!
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Meet the 2022 Artist In Residence Jessica Hitchcock
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Marketing when Nurses are the Audience
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2023 AIR – Now Accepting Nominations
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SEO and Google Business Profiles for Healthcare
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Patient Acquisition When Building from Scratch
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How Remote Patient Monitoring Is Changing Healthcare
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Budgeting, Getting Buy-In, and Measurement
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Breaking Down Silos Within Your Marketing Teams
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Telehealth: Finding the Human-Automation Balance
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Evolution of Patient-Provider Communication
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When Healthcare Marketing Becomes Politicized
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Key Technologies Impacting the Patient Journey
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Anvil Analytics + Insights Is Now Hedy & Hopp
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Maggie + Jenny – Round 2
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COVID-19 resources from Hedy & Hopp
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Major Announcement re: Google Analytics
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5 Keys to Effectively Implementing Business Intelligence
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Should you build your internal team or outsource?
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Pandemic Marketing Strategies for Medical Sales
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Google Analytics as you know it is dead (Hello, GA4)
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Hedy & Hopp (formerly Anvil) Named to 2020 Inc. 5000 List
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A new solution for advanced attribution modeling
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A Beginner’s Guide to GDPR Compliance
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HIPAA Compliant Marketing and Analytics Tools
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Using Google Data Studio to Calculate Statistical Significance
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Visualizing Success With Our New Data Target Card in Google Data Studio
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Using Machine Learning to Turn Data Into Insights
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3 Ways We Made Google Data Studio Even Better
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Checklist for 2020: Data-Driven Digital Marketing
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Hedy & Hopp (formerly Anvil) Presents HIPAA Compliance Analytics Strategies at HCIC
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Hedy & Hopp (formerly Anvil) Named #1 Fastest Growing Company in STL
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Google Analytics Custom Data: Goals and Events
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Reports, Analytics & BI: What’s the Difference?
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Setting Up a Basic “Custom Alert” in Google Analytics: Step-By-Step Instructions to Receive Notifications When Your Site’s Tracking Is Down
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Predictive Analytics: There’s Always Room for Growth
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The Buzzword Failing 84% of Companies
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Hedy & Hopp (formerly Anvil) Named Honorable Mention in Prestigious PR Daily Content Marketing Awards for MomDocs, St. Louis Children’s Hospital
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Hedy & Hopp (formerly Anvil) CEO Honored with Prestigious Stevie® Award
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Are You Ready to Start Using Data Analytics to Improve Your Bottom Line?
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Hedy & Hopp (formerly Anvil) Honored for Growth, Innovation by Small Business Monthly
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