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Should you build your internal team or outsource?

Post-pandemic, a lot of marketing teams are experiencing the Great Resignation. We have seen some of our clients’ teams experience a 50%+ turn-over during the last 18 months and now many struggle to rehire and fill open roles. 

Over the course of the last 15 years in the agency world, I’ve seen the pendulum swing from most companies choosing to leverage agency partners as a key component of their team, to the other side of the pendulum, and instead try to build internal teams as the primary engine for execution while only using agencies for technical or time-consuming tasks. Right now, we see it swinging back the other way. Agencies are again a key component to marketing strategy development and execution. As companies struggle to fill their open roles with quality candidates, they are outsourcing to agencies they trust. 

If you’re in a similar position, Hedy & Hopp has helped countless clients in the healthcare space accomplish their objectives and launch or fine-tune their digital marketing efforts. You’re not alone – recruiting quality candidates is very difficult right now. If your campaigns can’t wait, I’m sure the next question you’re asking yourself is, “But how difficult is it to onboard a new agency partner?” 

How do you know it’s the right time to investigate a more meaningful relationship with a digital marketing agency? 

Here are a few signs to look for: 

  1. Your internal team and/or agency can’t tell you the exact patient revenue they drove. Even worse, they can’t tell you exactly how many new patients they drove last week/month/year. Accomplishing this task takes a very technical-minded team and is a common area we tackle first for clients.
  2. Your internal team and agency lack consistency in presenting ideas and new strategies to improve your marketing efficacy. From new brand awareness campaigns to patient acquisition programs, they’re not providing ideas for growth. We typically see this when your team is understaffed and spread too thin!
  3. When you call them frantic because you need to increase or decrease the budget and your internal team or existing agency isn’t able to provide reasonable, practical ideas based on data. 

If you’re struggling to solve staffing problems and your campaigns and objectives can’t wait, you need to level up your resources and make sure you’re using insights, not gut feelings. You need Hedy & Hopp. 

Connect with us today to chat more about how we help clients in the healthcare space.



About the Author

Jenny Bristow is the CEO and Founder of Hedy & Hopp. Prior to starting Hedy & Hopp, Jenny launched, grew and sold a digital agency in Seattle and worked at Amazon. She was named one of St. Louis Business Journal’s 30 under 30, won a Stevie Award for Female Entrepreneur of the Year in 2018 and speaks regularly at healthcare marketing industry events.

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