We are a healthcare marketing agency focused on holistically activating effective and emotional connections between brands and patients. Here you’ll discover how we do it and why we love doing it.
What we do improves patients’ lives, and that should be fun.
It’s why we are, marketing happy.
We build environments that create meaningful connections, that push boundaries, and deliver
unexpected and positive outcomes. We see things differently, so we can make a difference.
We do it in a community of clients and team members, who like us, find true purpose and joy
out of maximizing every day to make people’s lives better.
While many companies like to call themselves family, we purposefully do not. Hedy & Hopp
will never be as important as the families or loved ones of our clients and team members. And
frankly, we don’t want to be. Instead we are a community where unique individuals are their
true selves, aligned with a shared passion to help make a difference.
Our values are the foundation of our purpose and we live them every day. Because that’s how we build the meaningful relationships with our team and our clients so we both grow.
Be Extra! Showing up as your whole self means bringing all those extras — your strengths, differences, quips and quirks — that make you, you.
Be Accountable. We trust others to “own” their role and responsibilities within our community. Owning your work means asking questions, taking initiative and having the freedom to learn from mistakes.
Be Kind Instead of Nice. We prefer real relationships and real growth that are built upon honest, respectful truths and conversations.
Be Adaptable. A mindset that change is inevitable and we can either be afraid of it or embrace it. We choose to embrace it and walk towards it with positivity.
Assume Good Intent. We commit to always having the conversations and assuming good intent with our coworkers and clients.
The Hedy & Hopp brand is built on a foundation of celebrating those who push boundaries and create unexpected connections resulting in a positive impact. Our namesakes, Hedy Lamarr and Grace Hopper, did just that, blazing their own trails in technology and innovation. However, while Grace received recognition and monetary contributions, Hedy was wrongly stereotyped by society as simply a beautiful face instead of a brilliant inventor.
The dichotomy between the uncelebrated inventor and the acclaimed boundary pusher is the inspiration behind Hedy & Hopp. We make an active choice to celebrate innovations and technological contributions, whether the inventor shows up the way society expects them to or not.
That iPhone in your pocket wouldn’t be there if it wasn’t for the genius of one of the most beautiful, and brilliant, women ever to grace Hollywood and the silver screen. Hedy Lamarr didn’t just beguile audiences with her film performances, or start her own independent film production company when nobody did such a thing, she was an accomplished inventor who defied expectations.
While most just saw her as a beauty, she had an interest in science since childhood and spent much of her free time tinkering with inventions. During World War II, the Nazis easily interfered with the Allies’ torpedoes because there was no way to encrypt the communications directing the torpedos. Undaunted by the lack of women given the ability to solve this, or any other military problem at the time, Lamarr conceived of a way to spread the signal spectrum using a method of frequency hopping which encrypts the signal.
The Navy didn’t take her seriously and she didn’t receive a patent for her work until after the war. But Lamarr’s invention of spread spectrum technology is the basis for Wi-Fi, GPS and Bluetooth technologies and the reason you and your iPhone are inseparable. For her brilliance and contributions to science, Hedy Lamarr was posthumously inducted into the National Inventors Hall of Fame. For us, she is an inspiration of intelligence, perseverance, grit, grace and ingenuity.
This very minute there are thousands of students learning to write code while studying to be computer engineers. But not one line of that code is useful without a complier. And that’s exactly what Grace Hopper invented and what turns programming code into machine language…and what makes a computer actually useful.
Grace Hopper’s life was one of constantly pushing boundaries, creating change and refusing to let the status quo stay status. Or quo. In 1934 she received a PhD in math, one of only a handful of women to earn such a degree at that point in history; and during a period between 1862 and 1934 where only 1,300 women or men received a PhD in math. Hopper was also key in developing COBOL, the first high-level programming language that hastened the adoption of computer use by American businesses. In addition to inventing the future, she also added to the language.
After finding a moth on a computer relay switch which prevented the computer from working, she noted that a bug had been found, and then popularized the term “de-bugging” to refer to repairing errant computer operations. Grace Hopper was, during her career, one of the Navy’s few female admirals and was posthumously awarded the Presidential Medal of Freedom, the nation’s highest civilian honor, for her ground-breaking work with computer technology. For us, she’s an inspiration of wisdom, leadership, wit, savvy and intellect.
What we do is purposeful, meaningful and fun. It’s almost impossible to have a bad day when, at the end of it, you’ve done something positive to improve someone’s life. Joining the Hedy & Hopp community is all about celebrating each other, what we accomplish together and pushing everyone around us to strive farther, lift higher, aspire greater. We advocate for those who stretch boundaries, pursue the unexpected and embrace any challenge.
Our Artist in Residence program brings together community, business, and creativity through the celebration of artists and their work. Art brings us joy, inspires us, heals us, but most of all it connects us, because all art affects each of us deeply and emotionally. Each year, Hedy & Hopp will showcase an artist, connecting their art to our community and inspiring all to share their passions and pursuits.