Our mission is to improve patients’ access to care and to bring joy into our employee’s and client’s day-to-day.
We deliver marketing programs that help healthcare organizations find, engage, and acquire more patients, creating meaningful connections with audiences, maximizing resources, and delivering measurable results. With deep experience in patient, provider, payor, pharma, and direct-to-consumer healthcare marketing, our team is purposely built to help healthcare organizations exceed their goals. We’re also industry leaders in integrating Epic tools with marketing to help our clients drive growth and reduce acquisition costs. We’ve developed a unique approach to healthcare marketing— we call it Hedyology™.
Our work starts with people—always. Then technology helps us move fast and personalize at scale. We activate content that cuts through the AI noise and earns real patient trust. At Hedy & Hopp, we aim to deliver results our clients see and feel. And we do it all while bringing the joy.
Our values are the foundation of everything we do—guiding how we hire and manage our team, communicate with our clients, work, and impact.
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We are proud to celebrate over 10 years of marketing excellence! How’d we get here? Funny you should ask…
Our founder, Jenny Bristow, launched the agency in St. Louis, Missouri, building upon her unique experience across owning a marketing agency, consumer marketing at Amazon, and digital marketing in healthcare. Her vision was to create an agency focused on delivering smarter marketing campaigns, leveraging data, and continuous optimization.
The company (previously named Anvil Analytics & Insights) grew quickly, and is named the #1 fastest-growing company by the St. Louis Business Journal.
Like most firms, when COVID hit, we pivoted to 100% remote. We have leaned into this decision and now have almost 40 full-time employees in 10 states!
Jenny bought out her business partner to become the sole owner and decided to narrow in and focus exclusively on healthcare—an area where she believed the agency could create a positive impact.
Maggie Piasecki and Jenny reconnected and Maggie joined the company as part of the Leadership team, bringing her deep expertise in brand strategy, industry knowledge, and marketing insights.
Jenny and Maggie at Googleplex circa 2005The Hedy & Hopp brand launched! We announced our fan-favorite Artist-in-Residence program, highlighting a new up-and-coming artist each year. We launched the We Are, Marketing Happy podcast, a space for healthcare marketing insights, industry trends, and expert conversations.
Maggie officially became a minority owner, solidifying her leadership role and strengthening our vision for the future. We acquired another agency, iHealthSpot, to accelerate our ability to serve smaller hospitals, practices, and specialty providers. This acquisition grew our client base by 450+ healthcare organizations.
We were concerned that every industry talk we gave on patient privacy was still standing room only. There was a lot of confusion in the industry! We decided to build the training platform We Are, HIPAA Smart to leverage our knowledge and resources to help marketers (and their entire team) gain confidence that they understood the industry changes and were keeping patient data safe.
We also underwent training to become the first, and only, marketing agency certified in Epic marketing tools, giving us the ability to use Epic’s native tools to help our clients ignite growth and cut costs.
We were named a finalist for MM+M’s 2025 Small Agency of the Year Award, and Jenny was personally named a finalist for this year’s MM+M Agency Entrepreneur of the Year.
We made the Inc. 5000 list (Fastest Growing Companies in the U.S.) as a two-time honoree, recognized in 2019 and 2025 and were recognized as a Google Premier Partner.
We launched Epic marketing capabilities for our clients this year, with huge success right out of the gate. We also rolled out our entirely new proprietary tool: UTM Connect™, that tracks UTM parameters all the way through to a booked appointment, giving clients true ROI reporting most agencies only dream of.
We won Sliver for MM+M Healthcare Boutique Agency of the Year, made the Inc. 5000 list of America’s Fastest-Growing Private Companies (again!), and continued our status as a Google Premier Partner.
More Art, Less Stock Photography
When we launched the Hedy & Hopp brand, we wanted a creative, human-centered way to showcase our personality while bringing joy to the community—so we created the Artist in Residence (AIR) Program. Each year, we select an up-and-coming artist to feature across our brand and marketing materials.
As we grow, evolve, and innovate, our mission remains the same:
Help more patients find and access care.
We create marketing that truly makes a difference. Whether you’re a hospital system, health plan, specialty provider, or independent practice, we’re here to help you find and connect with more patients, navigate privacy regulations, and exceed your marketing goals. And we do it while bringing joy to your day-to-day.
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Check out our podcast for the latest insights on patient privacy and marketing compliance.