Digital Marketing and Analytics Agency Pivots To Serve Healthcare Industry Exclusively; Projecting 50% Growth Over Next 18 Months
Aug. 8, 2022 (St. Louis, MO) – An increasing number of healthcare organizations are recognizing the importance of shifting from a product-oriented focus to customer-centric focus in the face of consumer demand for better healthcare experiences. But to do that effectively, the healthcare industry must harness the power of customer data and insights to build a brand connection before a customer becomes a customer.
Anticipating this evolving shift in healthcare, St. Louis-based digital marketing and analytics provider, Anvil Analytics + Insights, has renamed itself and pivoted its business to exclusively serve the healthcare industry with a focus on connecting and optimizing the patient experience in finding and receiving care. Anvil Analytics + Insights is now Hedy & Hopp – a healthcare marketing agency that activates effective and emotional connections between brands and customers, using a foundation of data-driven insights.
“The healthcare landscape continues to shift, creating more obstacles patients must navigate in order to find and receive care,” says CEO/Founder Jenny Bristow. “It is critical for healthcare organizations to make it easier for patients to find information, schedule appointments and feel an emotional connection to their brand. This requires healthcare organizations to break apart siloed marketing efforts and integrate marketing experiences and brand connections into the patient’s life.”
Hedy & Hopp draws on an integrated mix of expertise across healthcare brand strategy, consumer engagement, marketing technology and analytics to integrate the healthcare brand into the customer’s life – a process we call Hedyology®.
“This shift requires healthcare organizations to think differently and find a way to connect disparate data sources to streamline patient experiences in order to apply effective marketing in the digital space,” Bristow says. “Hedy & Hopp is built on a foundation of helping healthcare clients navigate this change and find innovation in their marketing approaches.”
The company has been positioning itself for growth, making many notable hires in the last year. These include:
- Director of Digital Activation, Lindsey Brown – 15 years agency experience building and integrating marketing and technology solutions. Focused on growing capabilities and teams to scale digital activation within the healthcare space.
- Senior Vice President, Maggie Piasecki – 18 years experience across healthcare and technology, building marketing and scaling digital capabilities for both agencies and brands.
- Director Finance/Operations, Michael Ferrell – 10 years agency experience across multiple functions. Focused on refining financial and agency operations to support internal teams and processes through growth.
- Director of Analytics and Decision Science, Mark Brandes – 10 years of analytics and agency experience across consumer and business-to-business. Focused on integrating and expanding decision science technology and data visualization across the full patient journey.
The firm employs 20 associates. Bristow expects to hire five additional associates in the next year. Anticipating the needs of the market, Bristow is projecting 50% growth over the next 18 months. While based in St. Louis, Hedy & Hopp hires experts globally and works remotely, as clients are located throughout the U.S.
“Hedy & Hopp has given our team the expertise to make efficient, informed, and patient-centered decisions in one of the most challenging landscapes when it comes to sexual and reproductive healthcare. Their careful guidance and thoughtful partnership is a critical capacity builder for the Planned Parenthood marketing team. We are grateful for their collaboration and highly recommend them to any affiliate that needs an extra hand in digital analytics and advertising work.”
Bonyen Lee-Gilmore | Vice President of Strategy and Communications, Planned Parenthood of the St. Louis Region and Southwest Missouri
Anvil Analytics & Insights was founded in 2015. Bristow, who previously built and sold an agency in Seattle, as well as worked at Amazon, took sole ownership in 2021. Bristow and the company have enjoyed many honors including being named by the St. Louis Business Journal as the #1 fastest growing company in 2019. Bristow was also named to the 2022 Titan 100 list of top C-level executives, and was a 2018 winner of the Stevie® Awards for Women in Business in the Female Entrepreneur of the Year category.
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