Educate and convert, test and learn, measure and stay compliant. For healthcare marketers focused on patient marketing and acquisition, there’s a lot to juggle in order to get real results that grow your business.
At Hedy & Hopp, increasing patient access to care is what brings us the ultimate joy, and we’re experts at launching end-to-end patient marketing programs that help you reach, convert and retain more patients.
We are proud to celebrate 10 years of marketing excellence! How’d we get here? Funny you should ask…
Our founder, Jenny Bristow, launched the agency in St. Louis, Missouri, building upon her unique experience across owning a marketing agency, consumer marketing at Amazon, and digital marketing in healthcare. Her vision was to create an agency focused on delivering smarter marketing campaigns, leveraging data, and continuous optimization.
The company (previously named Anvil Analytics & Insights) grew quickly, and is named the #1 fastest-growing company by the St. Louis Business Journal.
Like most firms, when COVID hit, we pivoted to 100% remote. We have leaned into this decision and now have almost 40 full-time employees in 10 states!
Jenny bought her business partner to become the sole owner and decided to narrow in and focus exclusively on healthcare — an area where she believed the agency could create a positive impact.
Maggie Piasecki and Jenny reconnected and Maggie joined the company as part of the Leadership team, bringing her deep expertise in brand strategy, industry knowledge, and marketing insights. Jenny and Maggie originally worked together at a healthcare recruiting company in the early 2000s, right out of college! They were among the first to use digital marketing to drive candidate volumes in recruiting. Here is a fun picture of them at the Google campus.
The Hedy & Hopp brand launched!
We announced our fan-favorite Artist-in-Residence program, highlighting a new up-and-coming artist each year.
We launched the “We Are, Marketing Happy” podcast, a space for healthcare marketing insights, industry trends, and expert conversations.
Maggie officially became a minority owner, solidifying her leadership role and strengthening our vision for the future.
We acquired another agency, iHealthSpot, to accelerate our ability to serve smaller hospitals, practices, and specialty providers. This acquisition grew our client base by 450+ healthcare organizations.
We were concerned that every industry talk we gave on Patient Privacy was still standing room only. There was a lot of confusion in the industry! We decided to build a training platform called “We Are, HIPAA Smart” to leverage our knowledge and resources to help marketers (and their entire team) gain confidence that they understood the industry changes and were keeping patient data safe.
Check out our case studies to see examples of healthcare marketing work that, well, works.
We love the challenges and rewards that come with healthcare marketing–and we’d love to work together and help you hit your goals.
Ready to talk about how H&H can help?
What We Stand For – Our Core Values
Our values are the foundation of everything we do—guiding how we hire and manage our team, communicate with our clients, work, and impact.
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Kind Over Nice. We build real relationships based on honesty, respect, and trust—not just surface-level pleasantries. If a hard conversation has to be had, we initiate it. |
Pivot With Positivity. Change is inevitable. We embrace it with optimism and find opportunities in every shift. We are in healthcare marketing, after all. |
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Assume Good Intent. We lead with trust and transparency, ensuring open, honest conversations with clients and colleagues alike. |
Own The Solve. We take responsibility for challenges and find solutions—always pushing for what can be done instead of what can’t. |
At Hedy & Hopp, we go beyond traditional marketing. We help healthcare marketers navigate complex privacy laws and compliance requirements while delivering impactful campaigns.
We partner with a healthcare-specific attorney to ensure our recommendations are backed by a legal point of view, even allowing our client’s legal team to chat directly. There is a lot of gray in healthcare marketing compliance, and our job is to help your team understand the shades of gray, help you decide your organization’s level of comfort, and then implement programs according to that guidance.
We don’t just follow compliance guidelines—we help shape the conversation around privacy-first marketing in healthcare