experts in marketing. experts in healthcare. experts in joy.

From creative and analytics to strategy and tactics, our team has the expertise to deliver healthcare marketing that brings you results – and joy.

Our Full-Service Healthcare Marketing Capabilities

Marketing & Audience Strategy

Use data to discover who your best audiences really are and what they really want to develop experiences that meet their needs and hit your goals.

Paid Media & Campaign Management

Bring your marketing strategies to life across audiences and channels through campaigns that are designed to deliver.

Data & Analytics

No one gets more joy out of data and analytics than we do. We’ll help you find joy in using data to design and improve upon your marketing programs.

Website Design & Development

We’ll combine user analytics, best practice design, and the right functionality so that your website delivers joy and results.

Campaign Testing & Optimization

Optimize your marketing campaigns from every angle to take them from good to complete goal-getters.

Search Engine Optimization

Blend content, technical and local SEO strategies to make sure you show up when and where your audience is searching.

Branding & Creative

Capture audience attention and drive results with high-performing creative that, well, just works.

Healthcare Marketing Compliance

Ensure your healthcare marketing efforts are compliant and effective as privacy guidelines evolve.

Hedyology™: Patient-Centric & Data-Forward

We know it’s not just what we do that makes a difference – it’s how we do it. Hedyology™ is our integrated approach that’s designed to get at the heart of what drives audiences and builds meaningful, measurable connections between healthcare brands and their audiences.

Working together or on their own, Hedyology™ is comprised of four core elements that are the critical mechanisms for our client’s success, whether applied to one-term project or a long-term retainer. 

Audience & Brand Definition

Defining the audience, the unique aspects of the brand and ensuring relevance between the two.

Deliverables: Market assessments, personas, audience journeys, strategic workshops, marketing plans, content strategy, brand foundations

Data-Led Decisions

Establishing and connecting all relevant data to inform decisions, identifying salient outcomes and measuring success.

Deliverables: Measurement plans, analytics audit, strategy and implementation, third-party tool tracking and implementation, data governance, marketing intelligence dashboards, performance reporting

Creative Expression & Execution

Building an emotional connection with the audience through creative concept and asset development.

Deliverables: Brand identity, creative concepting, campaign development, messaging development, asset development

Audience & Brand Activation

Activating cohesively to effectively engage audiences at the most opportune time, in the most opportune place.

Deliverables: Digital paid media, SEO, CRM/email marketing, marketing automation, user journeys, implementation plans

Like results as much as we do?

Check out our case studies to see examples of healthcare marketing work that, well, works.

Let’s get, marketing happy.

We love the challenges and rewards that come with healthcare marketing–and we’d love to work together and help you hit your goals.

Ready to talk about how H&H can help?