Data is at the root of everything we do – we started out as a marketing analytics firm. We know firsthand that what data you’re collecting, how you’re collecting and storing it (hello, privacy and compliance!), and what you’re doing with it can all impact how well your marketing works.
From supporting your analytics implementation to setting campaigns with robust, multi-channel measurement plans, our team helps you use data to answer everything from “So what?” to “What’s next?”
Measurement Planning // Analytics Implementation // Dashboards & Reporting // Data Governance & Hygiene
We love helping our clients do more with their data – and we promise to make it easy. Here are a few of the top needs clients come to us with in this area and how we get to work.
Really, truly knowing what is and isn’t working in your marketing requires implementing a solid measurement strategy upfront – and, if you’re marketing to patients, it also needs to be compliant. Work with us to help you define, document, and implement privacy-forward measurement plans for your marketing campaigns from start to finish, and deliver data-rich dashboards to give you the right insights in real-time.
Whether you’re working with an existing website, rebuilding one, or launching a brand new property, implementing analytics and tracking the right way will give you the insights you need and keep you free of privacy and compliance issues – especially if you’re marketing to patients. From defining your high-level analytics structure to deploying every tag, we’re here to help you know what’s working on your site and what to optimize next.
With multiple channels, entry points, and stages of healthcare marketing journeys, seeing an end-to-end view of performance is more important than ever. We help you work strategically and cross-functionally to define your marketing analytics infrastructure, consolidate your data in secure ways, and bring insights to life through dashboards, reports, and data visualizations.
Have an analytics need we didn’t cover? Let’s talk about it!
Check out our case studies to see examples of healthcare marketing work that, well, works.
We love the challenges and rewards that come with healthcare marketing–and we’d love to work together and help you hit your goals.
Ready to talk about how H&H can help?