Healthcare Marketing & Audience Strategy

Look at the big picture and long-term to understand your market, your audience, and your game plan for growth.

Insight-based strategies that bring the results – and the joy.

We all know this – great results start with a great strategy. But with so many objectives and tactics to juggle, it can be difficult to zoom out as a healthcare marketer.

We’ll help you understand who your audience is and how to serve them to meet your goals – ensuring all other work is aligned to your objectives and their needs.

Let’s Talk

Persona Development  //  Journey Mapping   //  Marketing Assessments  //  Strategy Workshops

Your optimization questions are our marketing happy – and we’re happy to help.

We love to tackle big, strategic questions and help connect the dots of your healthcare marketing strategy. Here are a few of the top strategy needs clients come to us with and how we get to work to answer them.


How do I better understand and segment my target audience?

We combine marketing strategy with data and analytics to assess your current customer set and find insights to unlock a deeper understanding of your customer segments and their unique needs and expectations. We’ll use these insights to create data-forward personas that translate into more personalized marketing campaigns and activation strategies.


How should I be thinking about marketing across my audience’s decision journey?

For patients and providers, healthcare decision journeys are pretty complex – we love diving in to bring clarity to what these journeys are and what marketing can do to bridge the gap between audience need and business objective. Let’s roll up our sleeves to map out journeys by audience persona or business/product line and create a marketing strategy that, well, works.


What does my marketing strategy need to do next year to hit our annual goals?

Healthcare marketing moves fast – but taking an annual step back is critical to set yourself up for success in the year ahead. Bring us in to facilitate or attend planning sessions to evaluate what’s bringing you growth, where you have areas to improve, and where you need to plan for industry changes or new trends. Then, we’ll help you boil this down into a strategic plan that’s ready to execute – no more big, nebulous plans that never make it out of slide decks.


Have a marketing strategy need we didn’t cover? Let’s talk about it!

Like results as much as we do?

Check out our case studies to see examples of healthcare marketing work that, well, works.

Let’s get, marketing happy.

We love the challenges and rewards that come with healthcare marketing – and we’d love to work together and help you hit your goals.

Ready to talk about how H&H can help?