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COVID-19 resources from Hedy & Hopp

[Last updated: April 22, 2020]

Like many of you, we’ve been getting used to the new (temporary) normal of working as a distributed team — using Zoom and Slack even more than we used to, and social distancing to help stop the spread of COVID-19. Like all of you, the health and safety of our community is our top priority during this time.

As an agency that does a lot of work in healthcare, we have seen a variety of requests come through to help prepare and send communication out to patients related to COVID-19. As a way to give back, we’ve created some “starter pack” resources related to COVID-19 and collected them on this page, which we’ll update periodically. Hopefully, these resources will be helpful as you navigate this situation. Please reach out to us if we can help your organization in any way.

New Google Optimize feature to update your website throughout COVID-19

If you have a Google Optimize account, there are new features to quickly add temporary messages that will keep your users updated on any recent changes. Learn more on Google’s Marketing Platform blog.

COVID-19 response email template

If your organization is looking to send out a COVID-19 response email, you can use this template to get started. We created the template with healthcare providers in mind, specifically those who might not have an internal marketing team or an agency partner. It’s got some ready-to-go content from the CDC and other trusted sources, and you can customize it with your organization’s branding and content. Download the HTML to use with your preferred email platform. (Also, if you’re interested in having us build out an email for you in a custom system, contact us.)

HIPAA Compliant Marketing and Analytics Tools

With digital communication and telehealth being more necessary than ever, now might be the time to consider how your marketing and analytics tools stack up when it comes to HIPAA compliance. We’ve compiled this useful list of tools and platforms that are either HIPAA compliant out of the box or can be customized for HIPAA compliance. If your organization deals with PHI and is doing any kind of website analytics, business intelligence, or data management, this blog post will be helpful.

HIPAA Quiz: Are your marketing tools compliant?

Healthcare companies are dealing with a lot right now, including the need for new COVID-19 communications. You’ve most likely seen that OCR announced HIPAA flexibilities during the COVID-19 emergency.

Helpful Data Visualizations to understand COVID-19

We put together this list of some noteworthy data visualizations related to COVID-19, with links and commentary from our data experts. As we navigate these “uncharted waters,” we think it’s inspiring to see all the different ways people are using data to create real-time maps, dashboards, and other visualizations to help communicate crucial information.

https://www.linkedin.com/pulse/helpful-data-visualizations-covid-19-links-jenny-bristow/

Training Opportunities

If you’re working from home like we are, you might be interested in these free virtual training and professional development opportunities:

Video Tutorials

Want to improve your data analytics chops? You’re in luck! Every weekday in April, the Decision Science team at Hedy & Hopp

will be releasing a short, practical tutorial to help you strengthen your tracking, data analysis, and dashboards. Check out the tutorials on YouTube and be sure to subscribe to our channel to see new videos as they are launched:

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About the Author

Jenny Bristow is the CEO and Co-Founder of Hedy & Hopp. Prior to starting Hedy & Hopp, Jenny launched, grew and sold a digital agency in Seattle, Washington and worked at Amazon.com. She was named one of St. Louis Business Journal’s 30 under 30, won a Stevie Award for Female Entrepreneur of the Year in 2018 and speaks regularly at industry and local events.

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