We are so excited to be back to weekly episodes for our We Are, Marketing Happy podcast!
Today, we introduce you to Hedy and Hopp’s 2023 Artist In Residence, Lauren Younge. As AIR, Lauren’s art will be featured on our website, podcast, social media, and more!
Jenny and Lauren discuss her beginnings as a young artist, what inspires her work, how Covid changed her approach to creating, and steps that she took to take her art from a hobby to the professional level. Lauren also talks about creating an effective social media presence, including her fantastic IG content, and details on her next solo show coming up just days from now!
Come see Lauren’s work in person, January 20th – March 20th 2023 at Center of Creative Arts (COCA)
Follow Lauren Younge on Instagram
Connect with Jenny on LinkedIn https://www.linkedin.com/in/jennybristow/
Not in a place to watch a video or listen to audio? Read the interview below:
Jenny: [00:00:00] Hi, I’m Jenny Bristow and I’m the CEO and founder of Hedy & Hopp, a healthcare marketing agency based in the Midwest. We started the We Are, Marketing Happy podcast because of our passion for improving patients’ access to care. And understanding the innovations and shifts in the healthcare industry are key to making that happen.
Please follow, share, and let us know what topics you’d like for us to cover next. Enjoy!
Hey friends. Welcome to today’s episode of We Are, Marketing Happy, a Healthcare Marketing Podcast. I am super excited. Today we have Lauren Younge. Lauren is Hedy & Hopp’s 2023 Artist in Residence. So welcome Lauren.
LaurenYounge: Thank you, Jenny. Hi everyone. I’m glad to be here today.
Jenny: Well, I am just so in love with your art and your personality that shines through your work. So I was thrilled when you agreed to be our artist of the year.
I’d love to start off a little bit, just talking about your background. Just tell folks who you are.
LaurenYounge: Sure. Well, I’m Lauren Younge. I am a St. Louis born and raised artist. I still reside in the St. Louis area. So, whoop, whoop to 314!
Just a little bit of my creative background. I have always been a creative person. I think I really owe it to my mom who was always putting me in camps and classes when I was not school. Even if it wasn’t art related, I’ve just always been busy if I was not in school. So, thanks mom.
I guess elementary school is where I would say I really learned that art was my favorite class and I couldn’t wait to be in an art room.
And that love for art just kind of grew, grew, and grew. I’ve attended school in the Ladue school district, so if you all are familiar with the area, I think it’s a still a very great school district to be a part of in the arts. We’re definitely always supported. So I am grateful that that is kind of the experience I was able to have while [00:02:00] growing up because I do believe that’s why I can still consider myself an artist today.
But yeah, I keep, you want me to keep going?
Jenny: Yeah. Tell me more about how you got back into art professionally. I think it’s so interesting. It’s a story that I’ve heard quite a bit actually talking to artists all over the country. So tell us about your trajectory there.
LaurenYounge: Sure. My background is art education, taught for a few years here in the St. Louis area right after undergrad. And while I was teaching, I did continue to create, but I kind of paused and my art kind of started to feel like it was an in a hobby phase and I wasn’t actually, it sounds silly to say as an artist, I wasn’t making time to create, but that is the actual truth. It was hard to create at that point in life.
So I paused and then I took, I would say about a two year hiatus of painting. Still had all of my supplies, but I just was not creating. I wasn’t really motivated in that moment, but then covid. I guess I kind of have [00:03:00] a, positive, I can see a positive from all of the not so great things that Covid brought society.
But I, like many others, was not working as much. We weren’t leaving the house. I was stuck in the house and I had all my art supplies and I was like, it’s time. Let’s kind of turn this negative that we are all facing into a positive. And so I pulled back out all my supplies. I started creating and posting more on Instagram.
I even took a few classes that were all virtual, of course, but as ways to just kind of build on my craft, I learned things like varnishing a canvas. I had no idea even what that was and how you do it. But now I do. And now if you purchase a painting for me or see my work, it’s sealed forever and it will always be shining and gorgeous.
So that’s a cool thing I learned during Covid. But yeah, through Covid or during Covid, I started essentially creating again. I got an LLC. I’m officially Lauren Younge [00:04:00] Fine Art, and so since then I have just been doing everything I can to better my craft and get my name out there, if you will.
Jenny: Talk a little bit about what drives your creative style, because I know every time I see a piece of your art, I feel happiness. And that’s the reason the team at Hedy & Hopp selected you as our Artist in Residence for this year because that is part of who we are as an organization. So what leads you to create art that makes people feel that way, or what’s the force behind that?
LaurenYounge: So when I am creating, I would say I am inspired by my life. Like when, after a painting session, I can honestly say I feel better. And so with my art, like you said, I am hoping that you’re, my color choices is, or maybe you’re moved by my brushstroke. But definitely my color choice is I’m hoping that I am brightening the viewer’s day or maybe having them have happy thoughts or maybe the piece that they’re looking at makes them think of a memory from their past [00:05:00] that can make their heart warm.
That is always my hope with my work. I’m never planning much of anything in my creative process. I always say that I kind of vibe out and cool things happen, and I mean, that is the literal depiction of all of my work. But yes, I’m inspired by life. I’m an emotional person. So that, I guess that makes sense that I’m an emotional artist, so when you’re looking at my work, like all of my thoughts and feelings on a canvas.
Jenny: Well, it’s a beautiful view into the joy of how you are as a human being. So thank you for that.
LaurenYounge: Thank you.
Jenny: Talk to me about your social media. I love your Instagram, the way that you record sessions as you’re creating. What inspires you or what’s the inspiration behind the content you post?
LaurenYounge: So yes. It’s 2022, almost 2023. You have to have a social media presence. So I will admit, I have a hate/love relationship with Instagram, but [00:06:00] you gotta post and so I’m posting so people are one inspired, maybe they need a little dose of art in their life for fellow creative who maybe are looking for ideas or they need advice.
That might be a strong word, but just like creative. I’m posting to give little bits and pieces on that as well. Cause I know during the early phase, I guess we’ll say of me starting to post as much and create as much, I was kind of finding people on Instagram that had a similar style. And not to copy, but just to figure out, hmm, like how are you, how are you making your colors pop?
How do you work so big? You know what paint, that was a huge thing. Also, what’s supplies you use to make your work look like it does? So I do try to share that as I can. I have a fake social media staff. They’re just friends. But I call them my social media team. I have been told I need to do more, so I will try, but I’m doing the best I can because now reels are what you have to post.
And so when you look at [00:07:00] my content, hopefully you’re loving the color I’m posting. And then maybe you also like the song that goes with the little time lapse video too.
Jenny: It keeps getting more and more complex with social, don’t they? They
It’s a moving target. Big news for you as far as maybe not having as much time to post is you have a solo art show in January.
I’m so excited for you tell all of our listeners all about it.
LaurenYounge: Yes. So in January, January 20th, to be specific, I will have a solo show at, um, the Center of Creative Arts, COCA for short. It’s not my first solo show. This is I think my fourth, but it’s the first one in such a traditional like gallery space, like where I’m working with our curator, that’s new for me.
So more wall space that I think I’ve had before to cover. So just a little snippet of what that is about. Show [00:08:00] is called Breathe. And so the tagline for it is a moment of gratitude and rest. And so of course I’m still giving you lots of color. I have larger scale pieces than I usually work with, which is always exciting.
But the point of this is, I’ve just become very aware of the fact that I have to actively make myself take a moment to pause, to find things, focus on things that I’m grateful for, and just kind of focus on the, the positives that are going on in life so that, so that I have a good day. So it kind of changes my mindset.
And so if you come, you’ll get to see the work, but then there are also is an interactive piece to the show as well. So I am looking forward to that. So that is January 20th. That, that’s the opening reception from like seven to nine, I think.
Jenny: And then how long will your show be available for people to go see?
LaurenYounge: Yes. January 20th to March 12th, I believe. Okay.
Jenny: Perfect. Well, Lauren, it [00:09:00] is such a joy to have you as our artist of the year. Tthank you for all of the listeners. I’m gonna put links to not only Lauren’s website, but also all of her social media channels, so you can see the really great reels on Insta.
And then I’ll also include a link to her art show and hopefully we’ll see you there in person, but do go and check out all of Hedy & Hopp’s updated social media and website assets because they all will feature Lauren’s art through 2023.
So thank you again, Lauren, and look forward to a fun year with you.
LaurenYounge: Thank you so much, Jenny.