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AI Copywriting in Healthcare – Is it Useful?

Artificial Intelligence copywriting has been gaining a lot of steam lately….but is it any good? And, should we all be using it?

Our team dug in and began playing with a tool called Jasper. With a few simple prompts, the tool wrote the following (including the “this content was written by” prompt, which is pretty funny):


AI copywriting has grown in popularity in the last few years. Is it right for healthcare marketing?


AI copywriting has the potential to revolutionize healthcare marketing. It’s a fast and cost-effective solution that can provide personalized content in an automated way. Plus, AI-powered copywriting tools can quickly generate ideas for campaigns and understand user intent to ensure your message is reaching its target audience. However, when it comes to healthcare, there are some important considerations to keep in mind before diving into this technology.

For one thing, AI copywriting should never be used as a replacement for human involvement in crafting healthcare messages. AI cannot accurately capture nuanced language or emotional connections that are essential for creating compelling stories about health conditions and treatments. Additionally, understanding cultural contexts is crucial for any communications related to healthcare, so relying solely on artificial intelligence could be a mistake.

Copywriting with AI has become popular in recent years – but is it right for healthcare marketing? There are some things to consider before diving in, like the importance of human involvement and cultural context. However, one advantage of using AI is that it can quickly generate ideas for campaigns and understand user intent. So if you’re looking to create compelling healthcare messages, this technology could be a useful tool!

At the end of the day, healthcare marketing requires careful consideration about how and when to use AI copywriting. It can be an incredibly useful tool for streamlining some aspects of marketing strategy, but it’s important to remember that human insight is vital for crafting effective messaging. With thoughtful planning and execution, AI copywriting can help you create an engaging and impactful healthcare marketing plan.

*This content was written by a professional writer who specializes in AI copywriting.*

Other examples of content written by Jasper:

We admit it’s a little jarring to think about bots creating content for humans. The technology might be there, but do we want to be?

If you do choose to dig in, here are a few tips:

  1. Understand how the technology works. AI copywriting uses Natural Language Processing (NLP) to create content. Learn more about the technology so you can better leverage its strengths and weaknesses in this excellent write-up by Peer to-Peer Marketing.
  2. Use the tools for brainstorming and content starts. Not for the entire content creation piece. As you can see in the examples above, the content is pretty “light” and won’t be valuable for most use cases unless it has been heavily edited by the end user. It is also fairly repetitive. But, it can definitely be a time saver to get started.
  3. Proof carefully! If you’ve ever used Google Translate to translate content, you’ll know that computers are only so good at understanding language nuances. While AI has improved drastically in the last few years, a human should always be the final reviewer.

Have you begun playing around with AI Copywriting? If not, it may be time to learn the basics.



About the Author

Jenny Bristow is the CEO and Founder of Hedy & Hopp. Prior to starting Hedy & Hopp, Jenny launched, grew and sold a digital agency in Seattle and worked at Amazon. She was named one of St. Louis Business Journal’s 30 under 30, won a Stevie Award for Female Entrepreneur of the Year in 2018 and speaks regularly at healthcare marketing industry events.

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