This free four-part webinar series, led by the first agency to have an Epic certified team, is designed to help health systems unlock Epic’s full potential for marketing, patient growth and acquisition.
July 7: Patient Acquisition Part #1
This session explores how health systems can leverage Epic-native tools to drive patient acquisition and improve access. We’ll focus on practical strategies using MyChart and Hello World to increase engagement, reduce friction, and convert patients more effectively.
July 14: Patient Acquisition Part #2
This session dives deeper into CRM and campaign execution within Epic. We’ll explore how Cheers, campaign tools, and audience segmentation can be used to build scalable growth strategies and where external platforms may still be necessary.
July 21: Aligning Marketing & IT For Epic Success
Marketing and IT alignment is one of the biggest barriers to unlocking Epic’s full potential. This session breaks down why the disconnect exists, how it impacts growth, and what a high-functioning partnership looks like in practice.
July 28: Analytics and reporting — Start Growing
Most organizations are rich in reports but poor in insights. This session focuses on how to turn Epic data into actionable growth strategies, measure true ROI, and connect marketing efforts to patient outcomes.
When you partner with Hedy & Hopp for select Epic services, we’ll donate $1,000 to a school or classroom of your choice!
Check out more content about using Epic for marketing:
Epic UTM Connect
The First Marketing Agency with Epic-Certified Team Members
Epic’s Marketing Tools