This free four-part webinar series, led by the first agency to have an Epic certified team, is designed to help health systems unlock Epic’s full potential for marketing, patient growth and acquisition. Hedy & Hopp CEO and Founder, Jenny Bristow presented this series live in July and now, it’s available on-demand to view as you’re able! Register today and gain access to all four session recordings!
Patient Acquisition Part #1
This session explores how health systems can leverage Epic-native tools to drive patient acquisition and improve access. We’ll focus on practical strategies using MyChart and Hello World to increase engagement, reduce friction, and convert patients more effectively.
Patient Acquisition Part #2
This session dives deeper into CRM and campaign execution within Epic. We’ll explore how Cheers, campaign tools, and audience segmentation can be used to build scalable growth strategies and where external platforms may still be necessary.
Aligning Marketing & IT For Epic Success
Marketing and IT alignment is one of the biggest barriers to unlocking Epic’s full potential. This session breaks down why the disconnect exists, how it impacts growth, and what a high-functioning partnership looks like in practice.
Analytics and reporting
Most organizations are rich in reports but poor in insights. This session focuses on how to turn Epic data into actionable growth strategies, measure true ROI, and connect marketing efforts to patient outcomes.
Check out more content about using Epic for marketing:
Epic UTM Connect
The First Marketing Agency with Epic-Certified Team Members
Epic’s Marketing Tools