We have some very happy news to share: Hedy & Hopp has been recognized twice by Medical Marketing + Media (MM+M) this year! We’ve been named a finalist for the 2026 MM+M Boutique Agency of the Year award and featured on the MM+M Agency 100 Ones to Watch list. These honors belong to our team and the amazing clients we serve, because every campaign, strategy, and milestone traces back to why we started this agency: to help patients find the care they deserve.
Medical Marketing + Media Boutique Agency of the Year
Now in its 23rd year, the MM+M Awards program celebrates agencies setting the standard for creativity, effectiveness, and innovation in healthcare marketing, with more than 80 industry judges narrowing a large pool of entries to a group of finalists. This latest achievement builds on Hedy & Hopp’s momentum from 2025, when the agency was named a finalist for MM+M’s Small Agency of the Year award and Founder and CEO, Jenny Bristow, was selected as a finalist for Entrepreneur of the Year. To be recognized once again is an honor Hedy & Hopp does not take lightly, and it reflects a year of exceptional growth, innovation, and measurable impact for healthcare organizations.
In 2025, Hedy & Hopp grew revenue more than 50% year over year, welcomed several new clients, and expanded to 43 team members across 15 states with an 87% employee retention rate. Hedy & Hopp also became the first marketing agency with an Epic-certified team, launched its proprietary UTM Connect tool to help healthcare organizations prove true marketing ROI, and continued advancing responsible AI solutions through its internal Innovation Lab.
For the agency, those numbers and milestones represent something tangible: more healthcare organizations reaching patients, more creative solutions helping clients navigate a complex landscape, and a workplace built on support, balance, and room for growth.
Medical Marketing + Media Agency 100 “Ones to Watch” List
This list highlights independent agencies bringing innovation and momentum to healthcare marketing. In 2025, Hedy & Hopp became the first marketing agency with Epic-certified employees and built the UTM Connect tool to connect campaigns all the way through to patient conversion to prove true ROI.
Through its internal Innovation Lab, the team continuously develops and tests new AI-powered tools and approaches — such as Hoppywriter, its responsible AI content engine — as part of an active roadmap for bringing compliant AI solutions to healthcare marketing. The agency is also proud to have grown its award-winning podcast, We Are, Marketing Happy, by 58% over the past year.
“What makes this one special is that it comes from our peers. More than 80 judges who live and breathe healthcare marketing looked at us and said, ‘watch this agency,'” said Jenny Bristow, CEO and Founder of Hedy & Hopp. “That’s not just about one campaign or one win. That’s about a team that sees the ever-changing ecosystem of healthcare marketing as an endless creative opportunity. And they do it all with expertise and joy.”
Independent, women-owned, and fully remote, Hedy & Hopp partners with hospital systems, health plans, and specialty and multi-location providers nationwide to deliver results clients see and feel, in a culture of connectedness. These recognitions belong to the team, and to the agency’s amazing clients, who change patients’ lives every single day and trust Hedy & Hopp to help their patients find care.
Boutique Agency of the Year winners will be announced at the MM+M Awards ceremony later this year!
Media Contact
Marissa Gurrister
Email: marissa.gurrister@hedyandhopp.com
LinkedIn: www.linkedin.com/in/marissa-gurrister
