Epic has traditionally been seen as an IT system, but today it’s evolving into one of the most powerful marketing tools available to healthcare organizations. For the first time, healthcare marketers can begin using Epic to drive patient engagement, support service line growth, and even gain access to more actionable marketing analytics data.
In this session, you’ll get a practical, marketer-friendly introduction to Epic’s ecosystem and what it means for your organization. We’ll explore:
Marketing’s New Role in Epic
Why this shift is happening now and what it means for your team?
Epic Tools Built for Engagement
From MyChart to Cheers to Hello World.
What Epic Can (and Can’t) Do
Campaign thought starters, plus when platforms like Salesforce may be a better fit
Marketing Analytics and Data
How Epic holds the keys to real marketing ROI measurement.
The Reality Check
From certification requirements to access challenges
Getting Started
How to align Epic with your organization’s priorities and create a roadmap that connects to service line growth, revenue, and volume goals.
As the first marketing agency with team members certified by Epic,
we’ll share insights from our training—so you leave not only inspired, but equipped with the right questions and considerations to begin your own Epic journey.
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Want to bring a friend or colleague along? Just share their email, and we’ll send them an invite!
