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Epic has traditionally been seen as an IT system, but today it’s evolving into one of the most powerful marketing tools available to healthcare organizations. For the first time, healthcare marketers can use Epic to drive patient engagement, support service line growth, and even gain access to more actionable marketing analytics data – and we’re here to help you do it!
As the first marketing agency with team members certified in various Epic marketing and analytics tools, we’re sharing insights from our training with you through a series of free webinars. Enter your email above to get updates when webinar dates are announced for early 2026.
If you missed our first webinar on November 20, Unlocking Epic for Marketers: A New Era in Healthcare Engagement, enter your email above and select the check box to receive a link to the recording.
In this session, we started with a practical, marketer-friendly introduction to Epic’s ecosystem. We covered:
Marketing’s New Role in Epic
Why this shift is happening now and what it means for your team?
Epic Tools Built for Engagement
From MyChart to Cheers to Hello World.
What Epic Can (and Can’t) Do
Campaign thought starters, plus when platforms like Salesforce may be a better fit
Marketing Analytics and Data
How Epic holds the keys to real marketing ROI measurement.
The Reality Check
From certification requirements to access challenges
Getting Started
How to align Epic with your organization’s priorities and create a roadmap that connects to service line growth, revenue, and volume goals.
