Unlocking Epic for Marketers:

A New Era in Healthcare Engagement

A webinar hosted by Hedy & Hopp

Date & Time: November 20 from 11:30 – 1:00 CST
Speaker: Jenny Bristow, CEO & Founder of Hedy & Hopp

Epic isn’t just a system—it’s your next marketing platform


Epic has traditionally been seen as an IT system, but today it’s evolving into one of the most powerful marketing tools available to healthcare organizations. For the first time, healthcare marketers can begin using Epic to drive patient engagement, support service line growth, and even gain access to more actionable marketing analytics data.

In this session, you’ll get a practical, marketer-friendly introduction to Epic’s ecosystem and what it means for your organization. We’ll explore:

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Marketing’s New Role in Epic

Why this shift is happening now and what it means for your team?

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Epic Tools Built for Engagement

From MyChart to Cheers to Hello World.

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What Epic Can (and Can’t) Do

Campaign thought starters, plus when platforms like Salesforce may be a better fit

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Marketing Analytics and Data

How Epic holds the keys to real marketing ROI measurement.

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The Reality Check

From certification requirements to access challenges

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Getting Started

How to align Epic with your organization’s priorities and create a roadmap that connects to service line growth, revenue, and volume goals.

As the first marketing agency certified by Epic,

we’ll share insights from our training—so you leave not only inspired, but equipped with the right questions and considerations to begin your own Epic journey.

Hedy & Hopp and Epic logos

Date

November 20, 2025

Time

11:30 – 1:00 CST

Speaker

Jenny Bristow, CEO & Founder

Don’t Miss Out—Register Today

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