A Hospital System Expands with a Strong, Scalable Online Presence

The Challenge

This private health corporation has been providing patients with comprehensive, quality care at facilities in Texas and Oklahoma since 2008. The system includes various hospital facilities, including acute care hospitals, rehabilitation centers, nursing homes, hospice care, and more. For this health system, providing high-quality care with cost transparency–and earning the trust of patients–is a top priority, particularly in rural and underserved areas.

Our team collaborated with this corporation to find its central pain points and key areas for improvement in their marketing tactics:

• A desire for rapid expansion to reach underserved populations.
• Lack of a scalable practice website for existing and future locations.
• Need for SEO and brand strategy to boost patient appointments and revenue.

The Solution

Our web design team got to work on the first of several websites that matched the practice’s brand image, including custom wireframing and copywriting. To help the practices appear on page one of organic search results, our digital healthcare marketing experts:

• Designed captivating and intuitive websites to introduce the practice to the community and foster patient engagement.
• Optimized each site, page-by-page, with localized keywords to bring the practice to page one of organic search results.
• Provided content marketing and professional copywriting services.