Dental Practice Ranks Top on Local Search

The Challenge

This single-provider dental practice in Pennsylvania provides cosmetic, sedation, periodontic, gum therapy, restorative, preventive, and oral cancer screening services, serving patients of all ages, including pediatrics.

The provider has been recognized by several esteemed institutions as a top dentist. The practice is passionate about giving back to the community through fundraising and humanitarian missions. As a local establishment, being active in the community is integral in differentiating this practice from competitors.

The practice reached out to Hedy & Hopp to refresh their website with goals to:

• Achieve higher organic search engine rankings than its biggest competitor in the market.
• Highlight new aspects of the practice on their website.
• Raise awareness about their community outreach and philanthropy.
• Implement SEO and brand strategy to boost revenue.

The Solution

Our web design team got to work on a design that matched the practice’s brand image, including custom wireframing and copywriting. To help the practice compete with local dentists, our digital healthcare marketing experts:

• Optimized the entire site, page-by-page, with localized keywords to bring the practice to page one of organic search results.
• Created paid media strategies and implemented campaigns to help improve search visibility.
• Crafted an entire page devoted to how the practice gives back to the community.
• Provided content marketing and professional copywriting services.