Miami Obesity Surgeon Surges to Top with Digital Marketing Support

Patient Acquisition Campaign | Specialty Provider

View All Case Studies

The Challenge

This single-doctor bariatric surgery practice is owned by one of the most trusted and esteemed weight-loss surgeons in Miami and South Florida. He is known for his compassionate and patient-centered approach and specializes in both general surgery and specialized surgeries, including gastric band, gastric bypass, sleeve gastrectomy, and bariatric revision surgery.

Business management of his practice is under the umbrella of an MSO, but the provider is the decision maker for his own marketing and patient acquisition initiatives toward leading the Miami market in obesity surgery.

This physician wanted to build on his established success as a general and bariatric surgeon by expanding his work in weight reduction and to accelerate his traction in the then-emerging gastric sleeve market in South Florida. Later, he established the additional goal of gaining leadership in Miami’s highly competitive gastric band space.

Our team worked with this surgeon to determine his goals, which stemmed from his desire to expand his practice and further enhance his reputation. His goals were to:

  • Outshine competitors by staying ahead of the curve in a fiercely competitive market.
  • Make waves with risk-taking ideas that build on past successes and create bigger, better opportunities for growth.
  • Strategically leverage marketing to expand services and reach further than ever before.

The Solution

Our partnership with the surgeon began with building a website that focuses on bariatric surgery. To help patients find this fresh new website, we deployed organic search tactics known as search engine optimization (SEO) services.

Techniques our team used include:

  • Added a specific landing page for gastric sleeve services to help the provider better compete in that area.
  • Redesigned the website to highlight the specific bariatric surgeries the doctor performs.
  • Reworked his paid media campaign and directed the campaign to the new site.
  • Adjusted home page imagery to reflect the provider’s compassionate approach, making site visitors feel welcome and not judged.

The Results

Working with Hedy & Hopp, this Miami surgeon with the goal of expanding his bariatric practice achieved 2,000+ website visitors per month, ranked #1 in organic search for “gastric band surgery” in Miami, and acquired an average of 100 new patient leads per month.

up arrow

2K+
Increase in Website Visitors per Month

up arrow

#1
in Organic Search for “Gastric Band Surgery” in Miami

up arrow

100+
New Leads per Month

Let’s Get Started

Let’s Transform Healthcare Marketing Together

Ready to elevate your marketing strategy, improve patient acquisition, and drive measurable growth? Let’s start the conversation.

Subscribe

to our mailing list to receive meaningful insights straight to your inbox.

This field is for validation purposes and should be left unchanged.

Want to stay informed?

Check out our podcast for the latest insights on patient privacy and marketing compliance.