This single-physician practice in Washington, D.C., operates under a “Concierge Medicine” model in which, in addition to billing insurance, patients can pay a flat retainer fee per year in exchange for unlimited access to the provider. This newly established practice has struggled with building a patient base and brand recognition.
As a brand-new practice, this provider’s largest challenge was building a patient base from scratch. The secondary challenge was establishing an online presence that was not tied to the provider’s previous workplace. Pain points included:
A key part of this practice’s transition was to ensure that everything published about the provider online was updated to reflect their new solo practice. Comprehensive and aggressive rebranding efforts led to a new brand launch to drive success.
After our team implemented a plan to build a patient base from the ground up, the primary care practice increased website traffic by 268% month-over-month, increased page one organic search rankings by 341%, and increased website-generated patient appointment requests by 400%.
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