Plastic Surgery Group Expands Its Online Visibility & Services Volume

Creative & Development | Specialty Provider

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The Challenge

A plastic surgery group with five providers and two locations is known in the area for utilizing the most advanced surgical techniques. Each board-certified clinician provides comprehensive cosmetic surgery services and procedures for the face, skin, breast, and body.

When the plastic surgery group’s practice management team approached Hedy & Hopp, their objectives were:

  • Enhancing online visibility.
  • Growing elective services.
  • Modernizing the website.
  • Creating an effective digital marketing strategy.

The Solution

Our web services team transformed the plastic surgery group’s website from outdated, basic, and not secure to one that is now attractive and fully modernized with a mobile-friendly design and the necessary security in place.

With our improvements, the custom website now streamlines operations and is much more interactive for visitors. Our team:

  • Applied a mobile-friendly, secure, and interactive custom design.
  • Enhanced on-page and technical SEO.
  • Developed a tool for directory listings management.
  • Implemented an ADA-compliant web accessibility tool.

The Results

After our web services team implemented a plan to expand online visibility and increase service volume, the plastic surgery group reached 2,000+ website visitors per month, achieved more than 90% first-time visitor rates, and placed on the first page of organic search results for 25+ targeted keywords related to their specialty in their local area.

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2K+
Website Visitors per Month

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90%
First-Time Visitor Rates

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25+
Targeted Keywords on Page One of Organic Search Results

Let’s Get Started

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