Colorado Dermatology Practice Bolsters Its Brand Appeal with a Revitalized Web Design

The Challenge

Since 2009, this dermatology practice based in Colorado Springs has provided exceptionally successful dermatology and plastic surgery, including Mohs micrographic surgery for treating basal cell and squamous cell carcinomas. Practice leadership is proud of the solid team environment and philanthropy that their practice embodies. This practice serves southern Colorado, with nine locations in seven cities.

Instinctively, practice leaders knew that highlighting their philanthropic activity, strong team culture, and care philosophy in their branding would be a crucial component of their digital marketing strategy. Patients behave like consumers now and know they have many options to sort through when choosing a provider.

Hedy & Hopp worked with this practice to determine the primary goals they had for their marketing strategies, including to:

• Distinguish the practice from the competition.
• Preserve and secure their top placement in Google search.
• Increase appointment volume and revenue.

The Solution

After successfully building two versions of this dermatologist practice’s website in previous years, our website design team was well-prepared to create a third revamp for this long-time client. This website incorporates key details such as canvas texture as a metaphor for the skin, original imagery from the practice, softer colors, and updated branding. We also weave in highlights of the practice’s philanthropic involvement on the main page.

The result? A custom website that reflects their authenticity, humanity, and tightly woven staff family. Hedy & Hopp also:

• Optimized the website for search engines, employing strong page titles, meta descriptions, and keyword optimization.
• Ensured that every blog was published for the best visibility, including close monitoring of crucial keywords.
• Added a careers section to the website, designed to attract top talent by featuring practice videos and “best place to work” awards.