Hedy & Hopp Accelerates OB/GYN Success with Fresh Branding & Website Optimization

Brand Identity & Positioning | Multi-Location Provider

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The Challenge

This hospital-affiliated OB/GYN practice has three providers serving five locations. It offers comprehensive obstetric and gynecological care to support women through every stage of life. After 13 years of success, the practice sought to attract new patients and counter competition by increasing local market awareness.

The practice’s lack of online presence impacted their ability to reach patients successfully. They struggled with consistent branding and search engine optimization (SEO), as well as social media and patient engagement. Pain points for this practice included:

  • Limited engagement with new patients.
  • Difficulty booking appointments each month.
  • Little to no brand recognition.
  • Lack of patient awareness of the practice’s multiple locations.

The Solution

Our web services and marketing teams worked with the practice to address their concerns. As a result, we implemented a plan to enhance their online presence and improve brand awareness.

Through a comprehensive plan, our teams:

  • Completed rebranding of the practice with logo redesign.
  • Developed a new custom website with SEO- and user-friendly features.
  • Created blog content for enhanced organic search engine results.
  • Developed and implemented a comprehensive social media strategy, including maintenance.
  • Applied Google listings management.

The Results

After our teams implemented a plan to enhance online presence and improve brand awareness, the OB/GYN practice increased their appointment requests by an average of 78 new requests per month, achieved page one organic search engine rankings for 25+ industry-related keywords, and increased new patient appointments by an average of 50% month-over-month.

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50%
Increase in New Patient Appointments

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78+
New Appointment Requests per Month

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25+
Keywords Ranking on Page One of Google Search

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