Connect with Us

Connect with Us

Experts in marketing. Experts in healthcare. Experts in Joy.

At Hedy & Hopp, we’ve been doing this for a long time and we know what works. It’s not just about launching campaigns—it’s about creating measurable impact, improving patient experiences, and ensuring compliance in an evolving landscape

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Insight-Led. Action-Driven. Outcome-Focused. A dose of joy!

We approach our work with the goal of being a seamless extension of your internal team—built for speed, clarity, and impact. Our collaborative approach is designed to support the complexity of your business across multiple audiences, stakeholders, and strategic goals. And we foster an environment where we purposely bring joy to our day-to-day interactions.

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Be Data-Forward

Our roots are in analytics and performance marketing. Every project is data-driven and designed for measurement—so you always know what’s working.
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Put Patients at the Center

Whether B2B or B2C, the patient is always at the core. We help brands integrate into a patient’s life to create marketing that truly connects.
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See Around the Corner

With deep industry expertise spanning patients, providers, payers, and pharma, we anticipate trends and help you navigate what’s ahead—so your marketing is always one step ahead.
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Connect the Dots

Healthcare marketing is cross-disciplinary, and so are we. Our team bridges the gaps between strategy and execution, analytics and creative, paid and organic efforts—ensuring a cohesive approach that brings clarity (and joy) to complex challenges.
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Focus on You

Every healthcare organization is unique, and we tailor our approach to your audience, your challenges, and your goals—never just what’s been done before.
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Add a Dose of Joy

Healthcare marketing is hard work, and it can be stressful. We aim to add JOY to our client interactions because making an impact can also be fun.

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Our Areas of Expertise

Our full-service capabilities scale upstream and downstream, providing integrated solutions that drive audience engagement, patient and customer acquisition, brand growth, and measurable results.

Use data to discover who your best audiences are, what they really want, and how to develop experiences that meet their needs and hit your goals.

Get at the heart of what drives your audiences with an ownable position to build meaningful, measurable connections with your brand.

High-impact campaigns across digital, social, and traditional channels to reach the right audience, at the right time, with the right message.

Ensure your healthcare marketing efforts are compliant and effective as privacy guidelines evolve.

Hyper-targeted, HIPAA-compliant campaigns to attract and convert patients into engaged healthcare consumers.

Targeted multi-channel recruitment campaigns to attract and retain top healthcare talent.

Engage audiences and drive results with high-performing creative assets, websites, and landing pages.

Building visibility & trust through high-value content to show up where your audience is seeking information.

Our audience insights increased patient
appointments by
30%
Read the Case Study

Market & Audience Strategy

Audience-centered and data-forward marketing that reach the right audience

A successful marketing strategy starts with understanding your audience— who they are, how they engage, and what drives their decisions—and why they should care about your brand.

  • Market and Audience Research: Identify your opportunities and what moves your audience with competitive audits and audience research

  • Personas and Journey Mapping: Defining the audience through research, personas, and audience journeys

  • Market Strategy and Omnichannel Planning: Ensure you’re meeting your audience where they are, with the right message at right time

    • Brand Identity and Positioning

    Build a brand position that is authentic, unique, and relevant

    Get at the heart of what drives your audiences with an ownable position to build meaningful, measurable connections with your brand.

    • Brand Development: Establish a new brand or refresh a brand with brand frameworks, brand positioning, and visual identity development

    • Messaging: Determine the right messages for the right audience with messaging frameworks that can scale across all mediums to provide a consistent voice to target audiences

     

     

    Coming Soon

     

    Drove a
    40%
    increase in new patient appointments for a specialty provider.

    Read the Case Study

    Patient Acquisition Campaigns

    Turning prospective patients into active, engaged healthcare consumers

    The patient journey doesn’t start in the waiting room—it starts with human interaction and online, in search results, social media feeds, and digital ads.

    • Compliant Acquisition Campaigns: Hyper-targeted, HIPAA-compliant campaigns to attract high-intent patients

    • Optimized Landing Pages: Conversion-optimized landing pages to increase appointment bookings

    • Omnichannel Nurturing Campaigns: Personalized patient outreach via email, paid media, and organic content

    • Compliant Analytics and Reporting: HIPAA-compliant performance tracking and analytics to refine and optimize strategies

    Candidate Recruitment Marketing

    Attracting & retaining top healthcare talent

    The healthcare industry faces growing workforce shortages — we help providers stand out as employers of choice.

    • Provider Positioning and Messaging: Align your messages and value props to the needs of the provider with employer brand positioning to attract top-tier talent

    • Provider Recruitment Campaigns: Targeted multi-channel recruitment campaigns to build brand awareness, increase brand perception, and increase provider applications

    • Active Job Seeker Campaigns: Targeted social media and paid advertising campaigns to reach and capture active job seekers

    • Optimized Career Pages: Provider specific career pages that conversion-optimized to increase applications

    Helped a hospital
    system fill
    critical nursing positions faster.

    Read the Case Study

    Our compliance
    audit prevented
    data risk     for a large health system.

    Read the Case Study

    HIPAA-Compliant Analytics & Audits

    Privacy-safe marketing that delivers measurable results

    We help healthcare marketers navigate HIPAA, FTC regulations, and state privacy laws while maintaining the ability to track ROI and optimize performance

    • Analytics and Reporting: HIPAA-compliant tracking set-up and reporting dashboards give you the ability to compliant measure impact.

    • Audits: OCR and FTC-compliant marketing audits to ensure your marketing efforts are compliant.

    • First-party Data Strategies: Align and integrate first-party data sets to future-proof marketing strategies and programs.