Our mission is to improve patients’ access to care and to bring joy into our employee’s and client’s day-to-day.
We deliver marketing programs that create meaningful connections with audiences, maximize resources, and deliver measurable results. With deep experience in patient, provider, payor, pharma, and direct-to-consumer healthcare marketing, our team is purposely built to help healthcare organizations of all sizes exceed their goals.
At Hedy & Hopp, we aim to deliver results our clients not only see, but feel. And we do it in an agency culture of connectedness and joy.
Our values are the foundation of everything we do—guiding how we hire and manage our team, communicate with our clients, work, and impact.
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We are proud to celebrate 10 years of marketing excellence! How’d we get here? Funny you should ask…
Our founder, Jenny Bristow, launched the agency in St. Louis, Missouri, building upon her unique experience across owning a marketing agency, consumer marketing at Amazon, and digital marketing in healthcare. Her vision was to create an agency focused on delivering smarter marketing campaigns, leveraging data, and continuous optimization.
The company (previously named Anvil Analytics & Insights) grew quickly, and is named the #1 fastest-growing company by the St. Louis Business Journal.
Like most firms, when COVID hit, we pivoted to 100% remote. We have leaned into this decision and now have almost 40 full-time employees in 10 states!
Jenny bought out her business partner to become the sole owner and decided to narrow in and focus exclusively on healthcare—an area where she believed the agency could create a positive impact.
Maggie Piasecki and Jenny reconnected and Maggie joined the company as part of the Leadership team, bringing her deep expertise in brand strategy, industry knowledge, and marketing insights.
Jenny and Maggie at Googleplex circa 2005The Hedy & Hopp brand launched!
We announced our fan-favorite Artist-in-Residence program, highlighting a new up-and-coming artist each year.
We launched the We Are, Marketing Happy podcast, a space for healthcare marketing insights, industry trends, and expert conversations.
Maggie officially became a minority owner, solidifying her leadership role and strengthening our vision for the future.
We acquired another agency, iHealthSpot, to accelerate our ability to serve smaller hospitals, practices, and specialty providers. This acquisition grew our client base by 450+ healthcare organizations.
We were concerned that every industry talk we gave on patient privacy was still standing room only. There was a lot of confusion in the industry! We decided to build the training platform We Are, HIPAA Smart to leverage our knowledge and resources to help marketers (and their entire team) gain confidence that they understood the industry changes and were keeping patient data safe.
More Art, Less Stock Photography
When we launched the Hedy & Hopp brand, we wanted a creative, human-centered way to showcase our personality while bringing joy to the community—so we created the Artist in Residence (AIR) Program. Each year, we select an up-and-coming artist to feature across our brand and marketing materials.
As we grow, evolve, and innovate, our mission remains the same:
Help more patients find and access care.
We create marketing that truly makes a difference. Whether you’re a hospital system, health plan, specialty provider, or independent practice, we’re here to help you find and connect with more patients, navigate privacy regulations, and exceed your marketing goals. And we do it while bringing joy to your day-to-day.
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Check out our podcast for the latest insights on patient privacy and marketing compliance.
