Subhead 2: additional details here
Before we could implement tracking across the user journey, we first had to make sure the journey was optimized for the patient. We discovered the current Access to Care websites were hard to navigate, which caused users to leave the site before making an appointment.rnrnSo, we developed comprehensive landing pages that featured all Access to Care programs (urgent care, primary care, and virtual care) and had a simplified user journey. These landing pages were designed to drive a user to schedule an appointment, as such clear and direct calls-to-action (CTA) were placed in key locations. These also helped patients easily and quickly find the care they needed.
A leading national healthcare network was interested in additional ways to drive awareness for its Access to Care Program service lines. The Access to Care Program included a suite of healthcare solutions that allowed patients to schedule and receive care when and where they need it. The healthcare network needed a more in-depth, sophisticated way to track behavior to understand which sources drove the most conversions at the lowest cost. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.rnrnOur client previously worked with a large digital agency that insisted deeper tracking of the patient’s journey through third-party platforms (specifically appointment setting platforms) wasn’t possible. And they didn’t want to take that no for an answer, so they called us. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim.
Eventually, we evolved the scheduling CTAs into an interactive modal that allowed users to see their selected doctor along with appointment availability broken down by date and time, including Children’s and Maternity hospitals.Our initial work culminated in a measurement program that tracked patients’ behaviors throughout their time on the site, which offered insights into how patients got to a finished behavior such as scheduling an appointment or starting a virtual care consultation.
The client was so delighted with our work and the new insights it provided, they awarded us additional work. They wanted us to consolidate all of their paid media efforts, which were previously managed by each individual hospital. We centralized all of their paid media campaign into a more cohesive national approach. This effort included the development of landing pages for the campaign, management of paid media and client-training.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
30% increase of monthly face-to-face appointments in the first 4 months.
37% increase of virtual care appointments in the first 4 months.
65% increase of virtual care appointments in some regions only 30 days after launch.
Before we could implement tracking across the user journey, we first had to make sure the journey was optimized for the patient. We discovered the current Access to Care websites were hard to navigate, which caused users to leave the site before making an appointment.
So, we developed comprehensive landing pages that featured all Access to Care programs (urgent care, primary care, and virtual care) and had a simplified user journey. These landing pages were designed to drive a user to schedule an appointment, as such clear and direct calls-to-action (CTA) were placed in key locations. These also helped patients easily and quickly find the care they needed.
In just four months after launch, monthly face-to-face appointments increased by 30% and virtual care visits rose by 37%. Some regions saw visits grow by 65% in only 30 days of the program’s launch. We more than doubled the effectiveness of the paid budget.
Our initial work culminated in a measurement program that tracked patients’ behaviors throughout their time on the site, which offered insights into how patients got to a finished behavior such as scheduling an appointment or starting a virtual care consultation.
For the first time, the healthcare network could measure the true effectiveness of their campaigns to attract new patients and optimize the programs accordingly.
The client was so delighted with our work and the new insights it provided, they awarded us additional work. They wanted us to consolidate all of their paid media efforts, which were previously managed by each individual hospital. We centralized all of their paid media campaign into a more cohesive national approach. This effort included the development of landing pages for the campaign, management of paid media and client-training.
Meta does have specific guidelines around advertising in Healthcare. Most notably, companies promoting pharmaceuticals & addiction services must be verified through LegitScript in order to advertise on Meta’s platform.