Paid Media Campaigns & Optimization | Bluegrass Orthopaedics
Before our involvement, Bluegrass Orthopaedics faced significant inefficiencies in its paid search campaign. High costs per conversion, low conversion rates, and poor keyword management led to wasted ad spend and underwhelming results. Additionally, ineffective ad copy limited user engagement, reducing the likelihood of successful conversions.
To address these challenges, we developed a data-driven approach that focused on three key areas: refining ad copy, optimizing keywords, and reallocating budget resources, which has significantly increased conversions while reducing cost per conversion.
Through a strategic mix of optimizations, we transformed Bluegrass Orthopaedics’ paid search performance. November marked a major turning point, with conversions nearly doubling, increasing 95.5% from October, while cost per conversion dropped significantly by 57.9%. The positive trend continued in December, with conversions rising another 12.7%, proving that November’s success wasn’t just a short-term spike. Efficiency also improved further, as cost per conversion declined again by 7.2%.
Looking at the full campaign impact from September to December, conversions increased by over 42.9%, while cost per conversion dropped more than 57.8%. From October to December alone, conversions more than doubled, reinforcing the strength of our approach. Even with a reduced ad budget, results improved, demonstrating smarter resource allocation. A refined keyword strategy and optimized ad copy also helped attract a more relevant audience, driving stronger engagement and higher conversions.
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