From a single digital activation to a complex omnichannel launch across TV, streaming, social, and search. We optimize toward stronger performance, so your media works harder against your defined goals.
If you’re not sure your paid media is earning its return—whether your budget is reaching the right audiences in the right channels, or what your current agency does once a campaign is live—you’re asking exactly the right questions.
You might assume the hard part of paid media is the launch, and plenty of advertising agencies in healthcare treat go-live as the finish line. But that’s exactly where the real work begins. From launch on, we’re pacing budgets, testing creative, tracking conversions, and optimizing in real time. A campaign you set and forget spends your budget. A campaign you actively manage grows your business.
We’re precise about where every dollar goes and relentless about making it work harder. We negotiate hard on placement and cost, and check billing against delivery on every pass-through buy. That’s how paid media becomes measurable ROI.
At Hedy & Hopp, our teams don’t work in silos. We’re a healthcare ad agency of hand-picked, hardworking, creative marketers who lean on each other’s strengths at the right moments. The sharpest campaigns start with knowing exactly who you’re reaching, and that’s a two-way conversation. Our audience strategy team brings vital research and positioning. Our paid media team brings platform insights, search behavior, historical performance, and channel data that bring it to life. Together, they shape one powerful strategy.
We treat your budget like it’s our own: accountable to the dollar, and never on autopilot.
under one roof. Search, social, programmatic, TV, radio, out-of-home. Digital advertising in healthcare is only part of the picture, so we run the full media landscape, and integrate it with your organic, PR, and sponsorship plans
We target patients ethically and effectively, with privacy-safe campaigns that honor HIPAA and evolving privacy laws
Optimization starts at launch and doesn’t let up. Your campaigns get sharper the longer they run
You always see what you’re paying for and what it’s returning
We compare billing to delivery on every pass-through buy, so nothing slips through the cracks and every contract is fulfilled as promised
Digital Advertising // Social Media Advertising // Traditional Media // Performance Optimization // Privacy-Safe Healthcare Audience Targeting
Driven by data from kickoff through optimization, our nimble media team thrives on expertise, collaboration, and adapting seamlessly to your campaign’s size, audience, and pace. When market shifts or budget changes occur, we pivot with positivity without missing a beat.
It all starts with the people we’re trying to reach. We develop a core understanding of your audience from their perspective (their wants, needs, desires, challenges, and behaviors) and define your brand’s ownable space in the market: what makes you authentic and unique. That understanding becomes a media brief that translates audience and business needs into the outcomes your media has to support.
This includes:
Before we get into the tactical breakdown and specs, we align on the approach. In collaboration with your internal teams, we recommend the most impactful channels based on your budget, audience, and campaign goals. The strategy lays out:
This is where sharp media buying earns its keep. Where applicable—direct, vendor, and traditional buys especially—our team is dedicated to securing the best value on both placement and cost: custom packages, added value, and make-goods you won’t find on a rate card. For programmatic and platform-based channels like Google and Meta, that same discipline shows up as smart bidding strategy and budget efficiency. Either way, we own the process from negotiation through launch and beyond.
With the strategy approved, an activation kickoff translates it into execution—owners, inputs, creative specs, tracking, trafficking, deadlines, and launch timing. From there, buying, building, creative development, and measurement planning all move forward at once. (Need the creative to match the media? Our creative and design team can build it.) We activate wherever your audience is:
We map campaign details (timing and budget by channel, UTM parameters and URLs, asset traffic sheets, QA documentation) in a flowchart: the single source of truth for planned and actual investment, flighting, placements, and tactics, and every key campaign detail—billing included. It updates as actuals come in and plans shift.
Then we build. For managed-platform builds, we make sure campaign structure, targeting, copy, and every key build element are approved by you before anything goes live. Once approved, every build is loaded into the platform and put through a thorough QA process, with post-launch checks to confirm campaigns are running exactly as intended.
From launch on, we pace and manage budgets, review and test creative, track conversions, and make real-time adjustments. We work proactively toward your goals rather than waiting for a monthly report to catch what needs attention.
You get customized, branded dashboards with live performance data, centralized across all your service lines for one consistent view. Our proprietary UTM Connect™ tool inserts campaign UTMs into patient records in Epic, giving you a 360 view of patient appointments and revenue your media campaigns drive. Monthly reports go deeper, identifying key insights across campaigns, audiences, business lines, and creative. The dashboard shows you what happened. Our team tells you why, and what to test next.
Explore how our results-driven approach works for other healthcare brands:
Here’s what folks usually ask before we get to partner together.
Both—and everything in between. We run digital and paid search, programmatic, and social, alongside the full spread of traditional and emerging channels: linear and connected TV, streaming audio, online video, radio, print, and out-of-home. When multiple channels are appropriate, we plan them as one connected ecosystem rather than isolated tactics.
No, we also run candidate recruitment marketing. The same precision that fills appointment books helps you reach and convert talent, so we can help grow both your patient base and your workforce.
As a 100% healthcare marketing agency, compliance is designed into everything we do, including our campaigns. We use privacy-safe, data-backed targeting to ensure your advertising is as ethical as it is effective.
Everything from a focused digital-only activation to a large, complex omnichannel launch. We lead and support every step (strategic planning, media planning, measurement strategy, vendor selection and negotiations, creative trafficking, optimization, reporting, and invoice reconciliation) scaled to your goals.
Large-scale campaigns live or die on the details, so we keep everything anchored to a flowchart that tracks timing, budget, and delivery by channel. From there, we employ disciplined budget pacing, continuous creative testing, real-time optimization against your goals, and billing reconciled against delivery on every buy. The bigger the campaign, the more that structure protects your investment.
Against your goals, in the open. You’ll have a live dashboard and monthly reports tying spend to performance to see what was delivered versus planned, how we tracked against benchmarks and why, plus clear recommendations for what’s next. You always know how your media is performing against the KPIs and business outcomes we can responsibly measure.
Yes—end to end. We negotiate contracts, manage vendors, and reconcile every buy by comparing billing against delivery reports. If a partner doesn’t deliver what was agreed, we catch it and manage the make-good.
As much or as little as you like. We manage campaigns proactively so you don’t have to babysit them, but you’ll always have full visibility into what’s happening and why.
Have a question that we didn’t cover? Let’s talk about it!
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