The Hedy & Hopp team was excited to attend HCIC (Healthcare Internet Conference) in Orlando. Jenny Bristow, Hedy & Hopp’s CEO, co-presented in a 3-hour pre-conference training session with Annie Haarmann from Ascension. The duo conducted training on best practices for hospital systems to better leverage data in their marketing decision-making process, while still complying with data regulations such as HIPAA.