The goal post has been moved. Recent developments related to the FTC and HIPAA have resulted in marketing tactics that used to be considered industry standard now being prohibited. Tools we have relied for years are now “non-compliant” and most organizations don’t see a clear path forward.
To make it even more difficult, there is a gap between legal and marketing.
Legal teams want to remove all tracking and marketers want to continue being able to understand and track marketing efforts.
But since they don’t speak each other’s language, finding common ground is hard.
But we are here to help.
As an independent full-service healthcare marketing agency, Hedy & Hopp can be the bridge you need to ensure your marketing efforts are compliant and effective — while providing peace of mind for patients (and your legal team).
For privacy compliance projects such as these, Hedy & Hopp partners with an attorney that specializes in digital healthcare and privacy compliance, including HIPAA/GDPR.
Your legal team will rest assured that our recommendations are based on a solid legal review and marketers will know the work is being done with the hope of keeping as much campaign tracking as possible.
How do we do it?
We’ve developed a simple 3-step process to ensure you and your legal team have the information you need to move forward.
Our internal team had been struggling with developing a path forward that both marketing and legal could be happy about. Hedy & Hopp has been a wonderful partner to come in as a third-party and help us understand our vulnerabilities, as well as opportunities to keep campaign-level tracking which is a huge relief.