Connect with Us

Do your marketing and legal teams need a mediator?

We can be that bridge

The goal post has been moved. Recent developments related to the FTC and HIPAA have resulted in marketing tactics that used to be considered industry standard now being prohibited. Tools we have relied for years are now “non-compliant” and most organizations don’t see a clear path forward.

To make it even more difficult, there is a gap between legal and marketing.

Legal teams want to remove all tracking and marketers want to continue being able to understand and track marketing efforts.

But since they don’t speak each other’s language, finding common ground is hard.

But we are here to help.

As an independent full-service healthcare marketing agency, Hedy & Hopp can be the bridge you need to ensure your marketing efforts are compliant and effective — while providing peace of mind for patients (and your legal team).

For privacy compliance projects such as these, Hedy & Hopp partners with an attorney that specializes in digital healthcare and privacy compliance, including HIPAA/GDPR.

Your legal team will rest assured that our recommendations are based on a solid legal review and marketers will know the work is being done with the hope of keeping as much campaign tracking as possible.

How do we do it?

We’ve developed a simple 3-step process to ensure you and your legal team have the information you need to move forward.

Our 3-Step Process


Step 1: Audit

Once we ensure alignment on specific areas of compliance concern for your company (HIPAA, GDPR, etc), our team will review your current marketing analytics tools, campaigns, third-party tags, CRMs – any tool marketing is using to drive patient volumes. We will flag areas of concern and our attorney will review our audit findings and confirm alignment.

Step 2: Educate

We have created a sliding scale of compliance to help legal teams communicate where they would like their marketing compliance to land. Do you want a gold star from OCR? Or are you OK with a moderate approach? We’ll educate you on the scale and your team will dictate your organization’s compliance goals.

Step 3: Recommend

Taking your compliance goals into consideration, Hedy & Hopp will then create a recommendations document that will outline your path forward, including changes to your marketing analytics technology as well as changes to digital marketing tactics. After our recommendations are presented, your legal team can chat with our attorney to ask questions about our approach, reasons for guidance, etc. Our #1 goal is to ensure both sides of your team are aligned with a new plan.

Ready to chat?

Schedule your free 30-minute Compliance Consultation with Hedy & Hopp’s CEO, Jenny Bristow, today.

Check out our podcast series around compliance from a legal and marketing perspective:

OCR’s HIPAA Bulletin – what it means for healthcare marketers (a legal POV)
OCR’s HIPAA Bulletin – what it means for healthcare marketers (a marketer’s POV)
HIPAA & FTC 101 for Marketers

Our internal team had been struggling with developing a path forward that both marketing and legal could be happy about. Hedy & Hopp has been a wonderful partner to come in as a third-party and help us understand our vulnerabilities, as well as opportunities to keep campaign-level tracking which is a huge relief.