Connect with Us

Connect with Us

A Methodology Designed for Healthcare’s Complexities and Audiences

 

Hedyology™ is our audience-centric and data-forward approach built specifically to connect healthcare organizations and the audiences they serve.

 

At Hedy & Hopp, we know it’s not just what we do that drives results—it’s how we do it.

Hedyology™ is our integrated approach backed by data and built for healthcare. It’s designed to get at the heart of what drives the audience and build meaningful, measurable connections between your brand and the people you serve.

Whether applied to a one-time project or a long-term partnership, Hedyology™ ensures every engagement is grounded in strategy, built on a data-forward foundation, and connected across every touchpoint.

The Four Core Elements of Hedyology™

These four essential components work together, or on their own, to drive
impactful and measurable marketing outcomes.

Audience target icon

Audience & Brand Definition

Defining the audience, the unique aspects of the brand, and ensuring relevance between the two.

Explore how this came to life in our work for St. Louis Children’s Hospital.

Read the Case Study

Market Assessments, Personas, Audience Journeys, Strategic Workshops, Marketing Plans, Content Strategy, Brand Foundations

Data-Led Decisions icon

Data-Led Decisions

Establishing and connecting all relevant data to inform decisions, identifying salient outcomes, and measuring success.

See how we used data to transform marketing for a nationally recognized hospital.

Read the Case Study

Measurement Plans, Analytics Audit Strategy & Implementation, Third-Party Tool Tracking, Data Governance, Marketing Intelligence Dashboards, Performance Reporting

Creative Expression icon

Creative Expression & Execution

Building an emotional connection with the audience through creative concept and asset development.

View creative and messaging for a successful patient acquisition campaign.

Read the Case Study

Brand Identity, Creative Concepting, Asset Development, Campaign Development, Messaging Development

Audience & Brand Activation icon

Audience & Brand Activation

Activating cohesively to effectively engage audiences at the most opportune time, in the most opportune place.

Learn how we activated a strategy for a multi-location orthodontic practice.

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Digital Paid Media, SEO, Marketing Automation, CRM/Email Marketing, User Journey Mapping, Implementation Plans

Let’s Build Your Healthcare Marketing Strategy

Ready to Elevate Your Marketing? Let’s Talk.

No matter your healthcare sector, our team is ready to create a custom strategy that meets your goals—while staying compliant, patient-focused, and bringing a little joy to the process.

Schedule a Consultation

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