HCIC Archives | Hedy & Hopp

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Let us introduce ourselves: We’re Hedy & Hopp, a full-service, fully healthcare marketing agency with the goal of increasing patients’ access to healthcare. We’re a proudly women-owned, independent agency founded in 2015 in St. Louis with employees in 15 states and health system, practice, and payor clients around the country.

Our team can’t wait to meet you at HCIC 2025 in Las Vegas! Read on to learn about what to expect at our exhibitor booth two sessions we’re leading at the conference.

Visit the Hedy & Hopp booth in the exhibit hall

Stop by and see us at booth #222 during the conference for:

A one-pager outlining the current state of patient privacy with a compliance checklist to take back to your teams
Exclusive art prints and a raffle to win an original painting by 2025 Artist in Residence Heather Ward Miles
Friendship bracelets (for Swifties and non-Swifties alike!)
Marketer-focused HIPAA and compliance trainings for your entire marketing team
Insights into how to use Epic as a marketing tool
Information about our full-service marketing solutions and case studies from our award-winning work with hospitals and health systems like Hospital Sisters Health System, primary and specialty providers, health plans and payors, and multi-location providers

We’re easy to find—look for the booth with the floral backdrop and arrangements created by St. Louis floral artist Annie Kuhn.

Explore how to use Epic as a marketing platform at our Learning Lab on Monday

Join us from 10:30 to 11:30 a.m. on Monday, November 10, for our Learning Lab “Epic for Marketers: A New Era in Healthcare Engagement.” As the first marketing agency with team members certified by Epic in marketing and analytics tools, we’ll share insights from our training—so you leave not only inspired, but equipped with the right questions and considerations to begin your own Epic journey.

We’ll explore:

Marketing’s new role in Epic – why this shift is happening now and what it means for your team
Epic tools built for engagement – from MyChart to Cheers to Hello World
What Epic can (and can’t) do – campaign thought starters, plus when platforms like Salesforce may be a better fit
Marketing Analytics and Data – how Epic holds the keys to real marketing ROI measurement
The reality check – from certification requirements to access challenges
Getting started – how to align Epic with your organization’s priorities and create a roadmap that connects to service line growth, revenue, and volume goals

Attend our advanced patient privacy session on Wednesday

Don’t leave the conference before attending our session from 10 to 10:45 a.m. on Wednesday, November 12, “Advanced Privacy, Regulations, Data, & Personalization: You’ve Conquered the Basics, What’s Next?” Hedy & Hopp CEO & Founder Jenny Bristow and Director of Data & Technology Mark Brandes will show you how to take the next step to implement personalization strategies while keeping privacy at the forefront.

We’ll cover:

Advanced web browser training and tools
Auditing process and tools
Paid media data strategies
Advanced data collection, including sGTM versus CDP
An inside view of a payor’s approach to privacy and personalization, including details and decisions made during a multi-year digital transformation that drove massive ROI