The First Compliance Training Built for Healthcare Marketers
If you’re a healthcare marketer, you’ve experienced the challenges of navigating compliance risks with little to no training. Most HIPAA programs are built for clinical teams, focusing on patient care rather than the realities of digital ads, lead generation, and audience targeting.
But here’s the thing—compliance isn’t just a legal issue. It’s a marketing issue. And the risks for marketers are growing.
At Hedy & Hopp, we saw how often marketing teams were left guessing when it came to HIPAA, FTC regulations, and state privacy laws, so we built a solution. We Are, HIPAA Smart, the first and only compliance training platform made specifically for healthcare marketers.
Marketers Are Feeling the Changes
Regulations around patient data, tracking, and advertising are evolving fast. What worked last year might be non-compliant today, and the consequences for getting it wrong can be serious.
The problem is that most compliance training doesn’t address marketing-specific risks, leaving teams without the right guidance. Marketers end up relying on legal teams for answers, but legal and marketing don’t always speak the same language. That disconnect creates delays, uncertainty, and roadblocks for campaigns.
A Smarter Way
We Are, HIPAA Smart takes the guesswork out of compliance by turning complex regulations into clear, actionable training. No legal jargon. No one-size-fits-all policies. Just real-world guidance built for marketers, by experts who understand both compliance and healthcare marketing.
The training is self-paced, online, and designed for busy teams, covering everything from ad targeting and analytics to patient engagement strategies. It also helps marketers communicate compliance risks more effectively with legal teams, so instead of roadblocks, there’s collaboration.
Plus, marketers who complete the courses will take quizzes and earn certifications, giving them documented proof of their expertise in HIPAA compliance. Whether you’re an individual marketer looking to strengthen your skills or a team leader ensuring compliance across the board, this certification adds credibility and confidence.
Don’t Let Compliance Slow You Down
Staying compliant shouldn’t mean pausing your marketing efforts or flying blind. With our training, healthcare marketers can keep their campaigns moving while staying on the right side of regulations. Ready to stay compliant and ahead? Enroll in our courses today at WeAreHIPAASmart.com.
