Before Hedy & Hopp was a full-service healthcare agency, we were a marketing analytics firm, and data has sat at the root of everything we do ever since. When we say data-driven marketing is happy marketing, we mean it. And we genuinely love this stuff!
Here’s the trap a lot of healthcare marketers fall into: assuming you have to choose between tracking what’s working and respecting patient privacy. You don’t. We help you measure ROI and optimize performance while staying compliant with HIPAA and shifting privacy laws. The result is HIPAA-compliant analytics that are as rigorous as they are responsible.
The truth is, what data you collect, how you collect and store it, and what you do with it all shape how well your marketing performs. We work with you to help you get all three right, from analytics implementation to multi-channel measurement plans that answer everything from “So what?” to “What’s next?”
Privacy is where this gets serious, and it’s where we excel. If compliance is your concern, our privacy & compliance work tells the full story. And when it’s time to connect campaigns to real conversions, our custom UTM Connect™ tool closes the loop between your marketing and your patient record, compliantly.
We don’t guess, and we put in the care to show you the numbers and what they mean.
We were an analytics firm before we were anything else, so this is our foundation and our expertise
Every setup is built to hold up under HIPAA, FTC scrutiny, and evolving state privacy laws, without giving up the measurement you need
We know the regulations and the reporting realities of this industry because it’s the only one we work in. We are 100% healthcare marketing
The real data you need to prove ROI lives in your EHR— and we bring it all into one marketing dashboard
Measurement Planning // UTM Strategy // Analytics Implementation //
Dashboards & Reporting // Data Governance & Hygiene // CDPs
We love helping clients do more with their data, and we promise to make it easy. Here’s how we partner with you, from the first tag to the full picture.
Really knowing what’s working starts long before a campaign launches. We define, document, and implement privacy-forward measurement plans from start to finish, including the UTM strategy that keeps your tracking clean and consistent. You’ll know exactly what you’re measuring and why, through the whole process.
Whether you’re on an existing site, rebuilding, or launching a brand-new property, we set up analytics and tracking so they deliver insight and keep you clear of privacy risk. From your high-level analytics structure down to deploying every tag, we handle it all.
Multiple channels, multiple entry points, multiple stages of the care journey. If your data ends up scattered, the full story gets lost. We work cross-functionally to define your analytics infrastructure, consolidate your data securely, and build HIPAA-compliant healthcare analytics solutions—often with a customer data platform (CDP) at the center for a comprehensive view.
The real data you need to prove ROI for your marketing campaigns lives in Epic. Our team can work with your IT department to ensure campaign UTM parameters flow into a patient’s Epic record when they schedule. From there, we compliantly export appointment and revenue data so it can be part of your measurement story.
Numbers only matter if you can understand and act on them. We build data-rich dashboards, reports, and visualizations that show insights in real time, so you can be proactive instead of reactive. It also gives you the data you need to validate marketing decisions and recommendations to leadership.
In healthcare, data hygiene needs to live in the infrastructure to protect patient privacy. We run OCR and FTC-conscious marketing audits to confirm your efforts are compliant, then put data governance and hygiene practices in place so your setup stays accurate, secure, and future-proof, even as the privacy landscape shifts.
See how we’ve helped healthcare brands turn data into decisions.
Here’s what folks usually ask before we get to partner together.
It comes down to a solid measurement strategy established up front, and if you’re marketing to patients, a compliant one. We help you define, document, and implement privacy-forward measurement plans for every campaign, then deliver dashboards that show you what’s working in real time.
Whether it’s an existing site, a rebuild, or a brand-new launch, we implement HIPAA-compliant analytics the right way, so you get the insights you need without the privacy and compliance headaches. We make sure you know what’s working on your site and what to optimize next.
Our Epic-certified team collaborates with your IT department to move data into and out of Epic, compliantly and securely. We have worked with systems across the country, integrating this critical data point into their reporting. It’s a game changer for understanding true ROI and justifying recommendations to leadership.
That’s one of the most common things we hear—you’re in good company. With so many channels, entry points, and stages in the healthcare journey, a cohesive view matters more than ever. We partner with you to define your analytics infrastructure, consolidate your data securely, and bring it to life through dashboards, reports, and visualizations, often with a CDP at the center.
Standard Google Analytics isn’t built for protected health information, which is why marketing to patients often calls for a different setup. We frequently implement server-side Google tag manager, so you keep robust measurement without putting patient privacy at risk.
Have a question that we didn’t cover? Let’s talk about it!
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