Healthcare Marketing & Audience Strategy

We love to tackle big, strategic questions and help connect the dots of your healthcare marketing strategy. Here are a few of the top strategy needs clients come to us with and how we get to work to answer them.

How do I better understand and segment my target audience?

We combine marketing strategy with data and analytics to assess your current customer set and find insights to unlock a deeper understanding of your customer segments and their unique needs and expectations. We’ll use these insights to create data-forward personas that translate into more personalized marketing campaigns and activation strategies.

How should I be thinking about marketing across my audience’s decision journey?

For patients and providers, healthcare decision journeys are pretty complex – we love diving in to bring clarity to what these journeys are and what marketing can do to bridge the gap between audience need and business objective. Let’s roll up our sleeves to map out journeys by audience persona or business/product line and create a marketing strategy that, well, works.

What does my marketing strategy need to do next year to hit our annual goals?

Healthcare marketing moves fast – but taking an annual step back is critical to set yourself up for success in the year ahead. Bring us in to facilitate or attend planning sessions to evaluate what’s bringing you growth, where you have areas to improve, and where you need to plan for industry changes or new trends. Then, we’ll help you boil this down into a strategic plan that’s ready to execute – no more big, nebulous plans that never make it out of slide decks.

Have a marketing strategy need we didn’t cover? Let’s talk about it!