Our paid media and campaign management approach takes your strategy out of internal documents and into the market through expert orchestration across channels, audiences, and message objectives.
We bring our deep knowledge of healthcare, analytics, and marketing to become the extended team you need – and trust – to launch, measure, and optimize your campaigns.
Paid Search // Paid Social // Programmatic Display // Native Advertising // Broadcast & Print Media
Creating, launching, and optimizing campaigns is way easier said than done – but we love making it easy. Here are a few of the top campaign needs clients come to us with and how we get to work.
Whether your audience is patients, providers, payers or another type of target, there’s a growing amount of marketing channels to try and reach them with your message. We can’t guarantee which ones are the best for you yet, but we guarantee we’ll help you find out with our measurement-first approach. We’ll help you define high-level and channel specific targets, deploy orchestrated campaigns across touchpoints, and analyze the data to tell you what’s effectively driving your results.
(And if you’re marketing to patients, what you can and can’t do from an ad targeting perspective has changed dramatically – we can help!)
One of the hardest things to do is go from strategy to execution. Luckily, we love connecting those dots! Brief us on your high-level strategy and we’ll get to work developing and deploying audience and channel-specific plans, creative assets, and measurement plans to bring your strategy to life and hit your goals.
It’s easy to fall into a trap of fragmented execution across channels – it’s hard to get your message into the market in one channel, let alone several working in unison. Our expertise in omni-channel campaign planning and measurement delivers top-down frameworks and execution plans that will make it easy to execute audience-first, multi-channel campaigns that drive towards your biggest KPIs.
Have a campaign need we didn’t cover? Let’s talk about it!
Check out our case studies to see examples of healthcare marketing work that, well, works.
We love the challenges and rewards that come with healthcare marketing–and we’d love to work together and help you hit your goals.
Ready to talk about how H&H can help?