experts in marketing. experts in healthcare. experts in joy.

At Hedy & Hopp, we’ve been doing this for a long time and we know what works. It’s not just about launching campaigns—it’s about creating measurable impact, improving patient experiences, and ensuring compliance in an evolving landscape.

Insight-Led. Action-Driven. Outcome-Focused. A Dose of Joy!

We approach our work with the goal of being a seamless extension of your internal team—built for speed, clarity, and impact. Our collaborative approach is designed to support the complexity of your business across multiple audiences, stakeholders, and strategic goals. And we foster an environment where we purposely bring joy to our day-to-day interactions.

Data Forward Graph

Be Data-Forward

Our roots are in analytics and performance marketing. Every project is data-driven and designed for measurement—so you always know what’s working.

see around the corner

See Around the Corner

With deep industry expertise spanning patients, providers, payors, and pharma, we anticipate trends and help you navigate what’s ahead—so your marketing is always one step ahead.

focus on you

Focus on You

Every healthcare organization is unique, and we tailor our approach to your audience, your challenges, and your goals—never just what’s been done before.

patient at the center

Put Patients at the Center

Whether B2B or B2C, the patient is always at the core. We help brands integrate into a patient’s life to create marketing that truly connects.

connect the dots

Connect the Dots

Healthcare marketing is cross-disciplinary, and so are we. Our team bridges the gaps between strategy and execution, analytics and creative, paid and organic efforts—ensuring a cohesive approach that brings clarity (and joy) to complex challenges.

Add Joy

Add a Dose of Joy

Healthcare marketing is hard work, and it can be stressful. We aim to add JOY to our client interactions because making an impact can also be fun.

Let’s Talk

Our Areas of Expertise

Our full-service capabilities scale upstream and downstream, providing integrated solutions that drive audience engagement, patient and customer acquisition, brand growth, and measurable results.

Use data to discover who your best audiences are, what they really want, and how to develop experiences that meet their needs and hit your goals.

Get at the heart of what drives your audiences with an ownable position to build meaningful, measurable connections with your brand.

High-impact campaigns across digital, social, and traditional channels to reach the right audience, at the right time, with the right message.

Targeted multi-channel recruitment campaigns to attract and retain top healthcare talent.

Hyper-targeted, HIPAA-compliant campaigns to attract and convert patients into engaged healthcare consumers.

Targeted multi-channel recruitment campaigns to attract and retain top healthcare talent.

Engage audiences and drive results with high-performing creative assets, websites, and landing pages.

Building visibility & trust through high-value content to show up where your audience is seeking information.

Our audience insights increased patient 
appointments by
30%

Market & Audience Strategy

Audience-centered and data-forward marketing that reach the right audience

A successful marketing strategy starts with understanding your audience—who they are, how they engage, and what drives their decisions—and why they should care about your brand.

  • Market and Audience Research: Identify your opportunities and what moves your audience with competitive audits and audience research
  • Personas and Journey Mapping: Defining the audience through research, personas, and audience journeys
  • Marketing Strategy and Omnichannel Planning: Ensure you’re meeting your audience where they are, with the right message at right time

Brand Identity & Positioning

Build a brand position that is authentic, unique, and relevant

Get at the heart of what drives your audiences with an ownable position to build meaningful, measurable connections with your brand.

  • Brand Development: Establish a new brand or refresh a brand with brand frameworks, brand positioning, and visual identity development
  • Messaging: Determine the right messages for the right audience with messaging frameworks that can scale across all mediums to provide a consistent voice to target audiences

Coming Soon

Drove a

394%

increase in high-quality leads for a specialty provider.

Patient Acquisition Campaigns

Turning prospective patients into active, engaged healthcare consumers

The patient journey doesn’t start in the waiting room—it starts with human interaction and online, in search results, social media feeds, and digital ads.

  • Compliant Acquisition Campaigns: Hyper-targeted, HIPAA-compliant campaigns to attract high-intent patients
  • Optimized Landing Pages: Conversion-optimized landing pages to increase appointment bookings
  • Omnichannel Nurturing Campaigns: Personalized patient outreach via email, paid media, and organic content
  • Compliant Analytics and Reporting: HIPAA-compliant performance tracking and analytics to refine and optimize strategies

Candidate Recruiting Marketing

Attracting and retaining top healthcare talent

The healthcare industry faces growing workforce shortages—we help providers stand out as employers of choice.

  • Provider Positioning and Messaging: Align your messages and value props to the needs of the provider with employer brand positioning to attract top-tier talent
  • Provider Recruitment Campaigns: Targeted multi-channel recruitment campaigns to build brand awareness, increase brand perception, and increase provider applications
  • Active Job Seeker Campaigns: Targeted social media and paid advertising campaigns to reach and capture active job seekers
  • Optimized Career Pages: Provider specific career pages that conversion-optimized to increase applications

Helped a hospital system fill critical nursing positions
faster.

Our compliance audit prevented data risk for a large health system.

Compliant Analytics & Audits

Privacy-safe marketing that delivers measurable results

We help healthcare marketers navigate HIPAA, FTC regulations, and state privacy laws while maintaining the ability to track ROI and optimize performance.

  • Analytics and Reporting: HIPAA-compliant tracking set-up and reporting dashboards give you the ability to compliant measure impact
  • Audits: OCR and FTC-compliant marketing audits to ensure your marketing efforts are compliant
  • First-party Data Strategies: Align and integrate first-party data sets to future-proof marketing strategies and programs

Website Design & Development

High-performance websites built for patient engagement

Your website is often the first interaction a patient has with your brand—make it count.

  • Websites: Mobile-first, accessible website designs that meet the new HHS Accessibility Guidelines
  • Search-Friendly Frameworks: SEO-optimized architecture for high search rankings
  • Tool Integrations: Compliant appointment booking and EHR integrations
  • Lead Capture: HIPAA-compliant web forms and tracking

Our website overhaul
increased online appointments by 50%

Increased patient visits by
17%
with an integrated media strategy.

Media Planning, Buying & Activation

Maximizing ROI with precision-targeted advertising—digital and traditional

We create and manage high-impact paid media campaigns across digital, social, and traditional channels to reach the right audience, at the right time, with the right message.

  • Digital Advertising: Precision-targeted campaigns across Google, Bing, programmatic display, and paid search
  • Social Media Advertising: Strategic ad placements on Meta (Facebook and Instagram), LinkedIn, TikTok, and other platforms
  • Traditional Media: Integrated campaigns using TV, radio, and out-of-home (billboards, transit, and more)
  • Performance Optimization: A/B testing, conversion tracking, and audience insights to maximize campaign impact
  • HIPAA-Compliant Audience Targeting: Ensuring privacy-safe data-driven campaigns that engage patients ethically and effectively

Content Strategy & SEO

Building visibility and trust through high-value content

Content isn’t just about ranking—it’s about educating, engaging, and converting your audience.

  • Content Audits: Competitive audits and keyword analysis identify keyword and content gaps to inform your strategy
  • Content Strategies: SEO-driven content strategies for higher search rankings
  • Content Creation: Blog and website content creation that informs and converts
  • Search Optimization: AI and local SEO optimization
  • Content Campaigns: Thought leadership and educational campaigns

Our SEO strategy
increased organic
traffic by
102%

Impactful creative leads to a successful patient acquisition campaign.

Campaign & Performance Creative

Creative that captures attention and drives results

We blend brand storytelling with impactful creative campaigns and high-performance marketing assets to ensure healthcare brands stand out in a competitive market.

  • Campaign Concepting and Development: Concepts from discovery to execution—ensuring each idea connects emotionally and delivers measurable outcomes
  • Marketing and Advertising Assets: Channel specific asset creation to capture audience attention and drive results
  • Creative Production: Develop multimedia assets across multiple sizes, versions, and iterations to test engagement and improve performance

Let’s Build a Smarter Healthcare Marketing Strategy

Ready to Elevate Your Marketing? Let’s Talk.

No matter your marketing challenge, Hedy & Hopp is here to help you drive patient growth, improve engagement, and optimize your marketing performance.

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