We know it’s not just what we do that makes a difference – it’s how we do it. Hedyology™ is our integrated approach that’s designed to get at the heart of what drives audiences and builds meaningful, measurable connections between healthcare brands and their audiences.
Working together or on their own, Hedyology™ is comprised of four core elements that are the critical mechanisms for our client’s success, whether applied to one-term project or a long-term retainer.
Defining the audience, the unique aspects of the brand and ensuring relevance between the two.
Deliverables: Market assessments, personas, audience journeys, strategic workshops, marketing plans, content strategy, brand foundations
Establishing and connecting all relevant data to inform decisions, identifying salient outcomes and measuring success.
Deliverables: Measurement plans, analytics audit, strategy and implementation, third-party tool tracking and implementation, data governance, marketing intelligence dashboards, performance reporting
Building an emotional connection with the audience through creative concept and asset development.
Deliverables: Brand identity, creative concepting, campaign development, messaging development, asset development
Activating cohesively to effectively engage audiences at the most opportune time, in the most opportune place.
Deliverables: Digital paid media, SEO, CRM/email marketing, marketing automation, user journeys, implementation plans
Check out our case studies to see examples of healthcare marketing work that, well, works.
We love the challenges and rewards that come with healthcare marketing–and we’d love to work together and help you hit your goals.
Ready to talk about how H&H can help?