Campaign optimization combines several of our capabilities (like Analytics & Insights, Branding & Creative, and Paid Media & Campaign Management) to help your marketing campaigns perform at their fullest potential.
We’ll evaluate and optimize every corner of your campaign, from the first line of ad copy to key conversion points on your website, to maximize results and budget efficiency.
User Testing // Campaign Audits // Creative Testing // Landing Page Optimization // Performance Creative
We love nothing more than helping you get the most out of your marketing campaigns. Here are a few of the top needs clients come to us with in this area and how we help them get growing.
When campaigns are running steady, it’s not always easy to identify the right levers to pull to keep it growing. We’ll dig into the data to analyze your campaign’s past performance, develop testing and optimization plans across touchpoints (including media channels, targeting, and your website experience), and help you implement, measure, and refine them to keep your campaign results trending upward.
Whether it’s serving a bigger geographic area, supporting more lines of business, dealing with budget cuts, or all of the above, more and more healthcare marketers are being challenged to do more with less. By working with us to analyze your campaigns from end-to-end, we’ll help you find areas you can get more efficiency out of your budget and implement optimizations to maximize the effectiveness of every dollar spent.
After some time in the market, it can be hard to look at your creative objectively. We take a data-forward approach to creative, making us the right partner to help you find creative that performs. We’ll analyze the results of your current creative through ad platform and website analytics and identify areas of optimization. Then, we’ll help produce new assets and deploy them through A/B tests to determine what creative approaches really move the needle on your KPIs.
Have an optimization need we didn’t cover? Let’s talk about it!
Check out our case studies to see examples of healthcare marketing work that, well, works.
We love the challenges and rewards that come with healthcare marketing–and we’d love to work together and help you hit your goals.
Ready to talk about how H&H can help?