We Are, Marketing Happy

Insights and experiences for healthcare marketers.



sGTM vs. CDP
HMPS25 Recap
The Story Behind We Are, HIPAA Smart
Introducing We Are, HIPAA Smart
2025 Swaay.Health LIVE Recap
Imposter Syndrome in Healthcare Marketing
Accessibility in Healthcare Marketing
Making Marketing Measurable
Meta Changes for Payors
Building a New Website: 2 Paths
2025 Patient Privacy Findings
What You Should Expect From Your Media Agency
State of Social Media – 2025 Predictions
AI for Healthcare Marketers: Part 3 of 3
AI for Healthcare Marketers: Part 2 of 3
AI for Healthcare Marketers: Part 1 of 3
Meet Our 2025 Artist in Residence – Heather Ward Miles
URGENT New Google Click-To-Call Terms (And HIPAA Concern)
2025 Trends in Paid Media
Recap of HCIC24
AI Video and Image Editing 101
Creative Data Integration Tips
Meet Our 2024 Conferences Featured Artists
Recap of SHSMD24
Smarter Marketing with Epic
Sneak Peek: SHSMD 2024
Tips to Maximize Conference Attendance
When Demand Exceeds Supply – How Marketing’s Role Pivots
Determining Media Mix
Marketing Dashboards 101
Senior VP Maggie Piasecki Becomes Part-Owner
The Digital Patient Journey: Mapping Success
Behind the Scenes: iHealthSpot Acquisition
Hedy & Hopp Acquires iHealthSpot
Candidate Recruiting Marketing – Some Tips!
Redoing a Website? Where to Start.
Reputation Management in Healthcare
Our CEO and Owner Was Featured in Inc. Magazine!
OCR and AHA Ruling – Patient Privacy Update for 2024
6 Tips for Presenting to Your Board or Senior Leadership Team
SEO for AI (yep, it’s a thing!)
5 Pillars for Pediatric Content Marketing
6 Core Tenets of Using AI in Healthcare Marketing 
Boutique Agency: What Does That Mean?
Rural Marketing: Two Major Challenges
Using CRO to Optimize Paid Media Performance
By the Numbers: The Current State of Healthcare Marketing Tools
Your Three-Year Roadmap to Digital Sophistication
The Two Stages of Payor Marketing: Planning Your Year
Brand vs. Performance Agencies: What to Know
We’re Hiring!
4 Strategic Tips for Marketing on a Budget
Advancing Healthcare Marketing Through Competitive Intel
Does GA4 Actually Suck? & What to Do About It
Navigating Shifts in Physician Referral Marketing
4 Pro Tips to Boost Your Healthcare Marketing Team’s Efficiency
Utilizing End-of-Year Budget Surpluses – Some Advice!
Unpacking Candidate Recruiting Marketing
sGTM vs GTM: Navigating Data Compliance
Building Blocks of a Content Marketing Strategy
Our Top Three Reasons to Submit for Awards
Building a Successful Internal Marketing Strategy with Jeff Stewart
Healthcare Recruiting Through A Marketing Lens
Streamlining Your Content Marketing Foundation
Putting “Emotional Intelligence” into Healthcare Marketing
Top Takeaways from HCIC 2023
Making the Most of Your 2024 Paid Media (Part 2): Provider Marketing
Making the Most of Your 2024 Paid Media (Part 1): Patient Marketing
Marketing Performance After Privacy Changes: What to Expect
Our Take: AHA’s Response to Senate RFI on Health Data Privacy
Top Takeaways from Becker’s HIT + DH + RCM 2023 Conference
Unpacking Successful Segmentation Strategies
The State of Patient Access (Experian’s 2023 Report)
GDPR, State Laws & How Healthcare Marketers Are Navigating New Privacy Guidelines
Top Takeaways from SHSMD 2023
Marketing to Reduce Barriers to Addiction & Mental Health Treatment
Is Piwik PRO HIPAA-Compliant?
Is Mixpanel HIPAA-Compliant?
Building a Personal Brand with Positivity on LinkedIn
Is Google Analytics HIPAA-Compliant?
Is Google Tag Manager HIPAA-Compliant?
Mental Health Marketing (A Clinician’s Perspective) with Megan Cornish
Auditing Your Marketing Plan For HIPAA Compliance
Is LinkedIn Advertising HIPAA-Compliant?
Is YouTube Advertising HIPAA-Compliant?
Is Meta HIPAA-Compliant?
Is Google Ads HIPAA-Compliant?
Are Microsoft Ads (Bing Ads) HIPAA-Compliant?
Healthcare Marketing From a CPG Veteran
Healthcare Marketing: The Evolution of ROI and Measurement
We won Healthcare Agency Podcast of the Year!
Data Storage for Universal Analytics and HIPAA Compliance
HIPAA & FTC 101 For Marketers
OCR’s HIPAA Bulletin – What it means for healthcare marketers (a marketer’s POV)
OCR’s HIPAA Bulletin – What it means for healthcare marketers (a legal POV)
How They Did It: Launching Ohio State Health & Discovery Site
Fixing St. Luke’s Online Reputation: An Inside Look
Meet H&H’s 2023 Artist In Residence: Lauren Younge
Marketing Intelligence Dashboards: Some Inspiration
AI Copywriting in Healthcare – Is it Useful?
Hedy & Hopp Turns 7!
Meet the 2022 Artist In Residence Jessica Hitchcock
Marketing when Nurses are the Audience
2023 AIR – Now Accepting Nominations
SEO and Google Business Profiles for Healthcare
Patient Acquisition When Building from Scratch
How Remote Patient Monitoring Is Changing Healthcare
Budgeting, Getting Buy-In, and Measurement
Breaking Down Silos Within Your Marketing Teams
Telehealth: Finding the Human-Automation Balance
Evolution of Patient-Provider Communication
When Healthcare Marketing Becomes Politicized
Key Technologies Impacting the Patient Journey
Anvil Analytics + Insights Is Now Hedy & Hopp
Maggie + Jenny – Round 2
COVID-19 resources from Hedy & Hopp
Major Announcement re: Google Analytics
5 Keys to Effectively Implementing Business Intelligence
Should you build your internal team or outsource?
Pandemic Marketing Strategies for Medical Sales
Google Analytics as you know it is dead (Hello, GA4)
Hedy & Hopp (formerly Anvil) Named to 2020 Inc. 5000 List
A new solution for advanced attribution modeling
A Beginner’s Guide to GDPR Compliance
HIPAA Compliant Marketing and Analytics Tools
Using Machine Learning to Turn Data Into Insights
3 Ways We Made Google Data Studio Even Better
Checklist for 2020: Data-Driven Digital Marketing
Hedy & Hopp (formerly Anvil) Presents HIPAA Compliance Analytics Strategies at HCIC
Hedy & Hopp (formerly Anvil) Named #1 Fastest Growing Company in STL
Google Analytics Custom Data: Goals and Events
Reports, Analytics & BI: What’s the Difference?
Setting Up a Basic “Custom Alert” in Google Analytics: Step-By-Step Instructions to Receive Notifications When Your Site’s Tracking Is Down
Predictive Analytics: There’s Always Room for Growth
The Buzzword Failing 84% of Companies
Hedy & Hopp (formerly Anvil) Named Honorable Mention in Prestigious PR Daily Content Marketing Awards for MomDocs, St. Louis Children’s Hospital
Hedy & Hopp (formerly Anvil) CEO Honored with Prestigious Stevie® Award
Are You Ready to Start Using Data Analytics to Improve Your Bottom Line?
Hedy & Hopp (formerly Anvil) Honored for Growth, Innovation by Small Business Monthly
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