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Insights and experiences for healthcare marketers.



Read Time 10 Min
URGENT New Google Click-To-Call Terms (And HIPAA Concern)
Digital Production Team
December 20, 2024
Read Time 24 Min
2025 Trends in Paid Media
Digital Production Team
December 13, 2024
Read Time 36 Min
Recap of HCIC24
Digital Production Team
November 22, 2024
Read Time 17 Min
AI Video and Image Editing 101
Digital Production Team
November 15, 2024
Read Time 13 Min
Creative Data Integration Tips
Digital Production Team
November 1, 2024
Read Time 4 Min
Meet Our 2024 Conferences Featured Artists
Digital Production Team
October 23, 2024
Read Time 33 Min
Recap of SHSMD24
Digital Production Team
October 18, 2024
Read Time 19 Min
Smarter Marketing with Epic
Digital Production Team
October 4, 2024
Read Time 14 Min
Sneak Peek: SHSMD 2024
Digital Production Team
September 27, 2024
Read Time 17 Min
Tips to Maximize Conference Attendance
Digital Production Team
September 13, 2024
Read Time 15 Min
When Demand Exceeds Supply – How Marketing’s Role Pivots
Digital Production Team
September 6, 2024
Read Time 19 Min
Determining Media Mix
Digital Production Team
August 30, 2024
Read Time 16 Min
Marketing Dashboards 101
Digital Production Team
August 16, 2024
Read Time 5 Min
Senior VP Maggie Piasecki Becomes Part-Owner
Digital Production Team
August 9, 2024
Read Time 13 Min
The Digital Patient Journey: Mapping Success
Digital Production Team
August 9, 2024
Read Time 17 Min
Behind the Scenes: iHealthSpot Acquisition
Digital Production Team
August 2, 2024
Read Time 5 Min
Hedy & Hopp Acquires iHealthSpot
Digital Production Team
August 2, 2024
Read Time 15 Min
Candidate Recruiting Marketing – Some Tips!
Digital Production Team
July 26, 2024
Read Time 13 Min
Redoing a Website? Where to Start.
Digital Production Team
July 19, 2024
Read Time 12 Min
Reputation Management in Healthcare
Digital Production Team
July 12, 2024
Read Time 2 Min
Our CEO and Owner Was Featured in Inc. Magazine!
Digital Production Team
July 11, 2024
Read Time 29 Min
OCR and AHA Ruling – Patient Privacy Update for 2024
Digital Production Team
July 3, 2024
Read Time 15 Min
6 Tips for Presenting to Your Board or Senior Leadership Team
Digital Production Team
June 28, 2024
Read Time 18 Min
SEO for AI (yep, it’s a thing!)
Digital Production Team
June 21, 2024
Read Time 14 Min
5 Pillars for Pediatric Content Marketing
Digital Production Team
June 14, 2024
Read Time 13 Min
6 Core Tenets of Using AI in Healthcare Marketing 
Digital Production Team
June 7, 2024
Read Time 17 Min
Boutique Agency: What Does That Mean?
Digital Production Team
May 30, 2024
Read Time 17 Min
Rural Marketing: Two Major Challenges
Digital Production Team
May 10, 2024
Read Time 11 Min
Using CRO to Optimize Paid Media Performance
Digital Production Team
May 3, 2024
Read Time 12 Min
By the Numbers: The Current State of Healthcare Marketing Tools
Digital Production Team
April 24, 2024
Read Time 17 Min
Your Three-Year Roadmap to Digital Sophistication
Digital Production Team
April 18, 2024
Read Time 14 Min
The Two Stages of Payor Marketing: Planning Your Year
Digital Production Team
April 11, 2024
Read Time 12 Min
Brand vs. Performance Agencies: What to Know
Digital Production Team
April 5, 2024
Read Time 3 Min
We’re Hiring!
Jenny Bristow
April 4, 2024
Read Time 12 Min
4 Strategic Tips for Marketing on a Budget
Digital Production Team
March 29, 2024
Read Time 15 Min
Advancing Healthcare Marketing Through Competitive Intel
Digital Production Team
March 22, 2024
Read Time 14 Min
Does GA4 Actually Suck? & What to Do About It
Digital Production Team
March 15, 2024
Read Time 15 Min
Navigating Shifts in Physician Referral Marketing
Digital Production Team
March 8, 2024
Read Time 15 Min
4 Pro Tips to Boost Your Healthcare Marketing Team’s Efficiency
Digital Production Team
February 16, 2024
Read Time 10 Min
Utilizing End-of-Year Budget Surpluses – Some Advice!
Digital Production Team
February 9, 2024
Read Time 13 Min
Unpacking Candidate Recruiting Marketing
Digital Production Team
February 2, 2024
Read Time 17 Min
sGTM vs GTM: Navigating Data Compliance
Digital Production Team
January 26, 2024
Read Time 14 Min
Building Blocks of a Content Marketing Strategy
Digital Production Team
January 19, 2024
Read Time 8 Min
Our Top Three Reasons to Submit for Awards
Digital Production Team
January 12, 2024
Read Time 20 Min
Building a Successful Internal Marketing Strategy with Jeff Stewart
Jenny Bristow
January 5, 2024
Read Time 15 Min
Healthcare Recruiting Through A Marketing Lens
Jenny Bristow
December 15, 2023
Read Time 9 Min
Streamlining Your Content Marketing Foundation
Jenny Bristow
December 8, 2023
Read Time 23 Min
Putting “Emotional Intelligence” into Healthcare Marketing
Jenny Bristow
December 1, 2023
Read Time 41 Min
Top Takeaways from HCIC 2023
Jenny Bristow
November 16, 2023
Read Time 22 Min
Making the Most of Your 2024 Paid Media (Part 2): Provider Marketing
Jenny Bristow
November 10, 2023
Read Time 21 Min
Making the Most of Your 2024 Paid Media (Part 1): Patient Marketing
Jenny Bristow
November 3, 2023
Read Time 24 Min
Marketing Performance After Privacy Changes: What to Expect
Jenny Bristow
October 27, 2023
Read Time 13 Min
Our Take: AHA’s Response to Senate RFI on Health Data Privacy
Jenny Bristow
October 19, 2023
Read Time 20 Min
Top Takeaways from Becker’s HIT + DH + RCM 2023 Conference
Jenny Bristow
October 13, 2023
Read Time 16 Min
Unpacking Successful Segmentation Strategies
Jenny Bristow
October 6, 2023
Read Time 11 Min
The State of Patient Access (Experian’s 2023 Report)
Jenny Bristow
September 29, 2023
Read Time 19 Min
GDPR, State Laws & How Healthcare Marketers Are Navigating New Privacy Guidelines
Jenny Bristow
September 15, 2023
Read Time 23 Min
Top Takeaways from SHSMD 2023
Jenny Bristow
September 15, 2023
Read Time 24 Min
Marketing to Reduce Barriers to Addiction & Mental Health Treatment
Jenny Bristow
September 8, 2023
Read Time 13 Min
Is Piwik PRO HIPAA-Compliant?
Analytics Team
September 8, 2023
Read Time 13 Min
Is Mixpanel HIPAA-Compliant?
Analytics Team
September 8, 2023
Read Time 12 Min
Building a Personal Brand with Positivity on LinkedIn
Jenny Bristow
August 18, 2023
Read Time 13 Min
Is Google Analytics HIPAA-Compliant?
Analytics Team
August 10, 2023
Read Time 13 Min
Is Google Tag Manager HIPAA-Compliant?
Analytics Team
August 1, 2023
Read Time 13 Min
Mental Health Marketing (A Clinician’s Perspective) with Megan Cornish
Jenny Bristow
July 21, 2023
Read Time 27 Min
Auditing Your Marketing Plan For HIPAA Compliance
Analytics Team
July 19, 2023
Read Time 14 Min
Is LinkedIn Advertising HIPAA-Compliant?
Digital Production Team
July 19, 2023
Read Time 14 Min
Is YouTube Advertising HIPAA-Compliant?
Digital Production Team
July 12, 2023
Read Time 15 Min
Is Meta HIPAA-Compliant?
Paid Media Team
July 5, 2023
Read Time 13 Min
Is Google Ads HIPAA-Compliant?
Digital Production Team
June 27, 2023
Read Time 11 Min
Are Microsoft Ads (Bing Ads) HIPAA-Compliant?
Digital Production Team
June 22, 2023
Read Time 24 Min
Healthcare Marketing From a CPG Veteran
Jenny Bristow
June 16, 2023
Read Time 16 Min
Healthcare Marketing: The Evolution of ROI and Measurement
Jenny Bristow
June 2, 2023
Read Time 1 Min
We won Healthcare Agency Podcast of the Year!
Jenny Bristow
April 27, 2023
Read Time 13 Min
Data Storage for Universal Analytics and HIPAA Compliance
Analytics Team
April 4, 2023
Read Time 17 Min
HIPAA & FTC 101 For Marketers
Jenny Bristow
March 10, 2023
Read Time 28 Min
OCR’s HIPAA Bulletin – What it means for healthcare marketers (a marketer’s POV)
Jenny Bristow
March 3, 2023
Read Time 24 Min
OCR’s HIPAA Bulletin – What it means for healthcare marketers (a legal POV)
Jenny Bristow
February 24, 2023
Read Time 18 Min
How They Did It: Launching Ohio State Health & Discovery Site
Jenny Bristow
February 3, 2023
Read Time 27 Min
Fixing St. Luke’s Online Reputation: An Inside Look
Jenny Bristow
January 20, 2023
Read Time 13 Min
Meet H&H’s 2023 Artist In Residence: Lauren Younge
Jenny Bristow
January 13, 2023
Read Time 4 Min
Marketing Intelligence Dashboards: Some Inspiration
Jenny Bristow
November 29, 2022
Read Time 4 Min
AI Copywriting in Healthcare – Is it Useful?
Jenny Bristow
November 28, 2022
Read Time 4 Min
Hedy & Hopp Turns 7!
Jenny Bristow
November 22, 2022
Read Time 16 Min
Meet the 2022 Artist In Residence Jessica Hitchcock
Jenny Bristow
November 18, 2022
Read Time 12 Min
Marketing when Nurses are the Audience
Jenny Bristow
November 4, 2022
Read Time 1 Min
2023 AIR – Now Accepting Nominations
Jenny Bristow
November 2, 2022
Read Time 16 Min
SEO and Google Business Profiles for Healthcare
Jenny Bristow
October 21, 2022
Read Time 17 Min
Patient Acquisition When Building from Scratch
Jenny Bristow
October 14, 2022
Read Time 15 Min
How Remote Patient Monitoring Is Changing Healthcare
Jenny Bristow
October 7, 2022
Read Time 22 Min
Budgeting, Getting Buy-In, and Measurement
Jenny Bristow
September 23, 2022
Read Time 20 Min
Breaking Down Silos Within Your Marketing Teams
Jenny Bristow
September 13, 2022
Read Time 23 Min
Telehealth: Finding the Human-Automation Balance
Jenny Bristow
September 9, 2022
Read Time 34 Min
Evolution of Patient-Provider Communication
Jenny Bristow
August 30, 2022
Read Time 17 Min
When Healthcare Marketing Becomes Politicized
Jenny Bristow
August 23, 2022
Read Time 19 Min
Key Technologies Impacting the Patient Journey
Jenny Bristow
August 19, 2022
Read Time 5 Min
Anvil Analytics + Insights Is Now Hedy & Hopp
Jenny Bristow
August 5, 2022
Read Time 2 Min
Maggie + Jenny – Round 2
Jenny Bristow
August 3, 2022
Read Time 5 Min
COVID-19 resources from Hedy & Hopp
Jenny Bristow
April 22, 2022
Read Time 6 Min
Major Announcement re: Google Analytics
Jenny Bristow
March 21, 2022
Read Time 10 Min
5 Keys to Effectively Implementing Business Intelligence
Jenny Bristow
October 21, 2021
Read Time 3 Min
Should you build your internal team or outsource?
Jenny Bristow
September 15, 2021
Read Time 2 Min
Pandemic Marketing Strategies for Medical Sales
Jenny Bristow
December 11, 2020
Read Time 4 Min
Google Analytics as you know it is dead (Hello, GA4)
Jenny Bristow
December 1, 2020
Read Time 2 Min
Hedy & Hopp (formerly Anvil) Named to 2020 Inc. 5000 List
Jenny Bristow
August 26, 2020
Read Time 4 Min
A new solution for advanced attribution modeling
Analytics Team
June 16, 2020
Read Time 8 Min
A Beginner’s Guide to GDPR Compliance
Digital Production Team
April 21, 2020
Read Time 8 Min
HIPAA Compliant Marketing and Analytics Tools
Jenny Bristow
March 19, 2020
Read Time 4 Min
Using Machine Learning to Turn Data Into Insights
Jenny Bristow
February 20, 2020
Read Time 11 Min
3 Ways We Made Google Data Studio Even Better
Analytics Team
January 30, 2020
Read Time 3 Min
Checklist for 2020: Data-Driven Digital Marketing
Jenny Bristow
January 7, 2020
Read Time 1 Min
Hedy & Hopp (formerly Anvil) Presents HIPAA Compliance Analytics Strategies at HCIC
Jenny Bristow
November 4, 2019
Read Time 1 Min
Hedy & Hopp (formerly Anvil) Named #1 Fastest Growing Company in STL
Jenny Bristow
October 21, 2019
Read Time 11 Min
Google Analytics Custom Data: Goals and Events
Analytics Team
July 8, 2019
Read Time 3 Min
Reports, Analytics & BI: What’s the Difference?
Jenny Bristow
June 21, 2019
Read Time 8 Min
Setting Up a Basic “Custom Alert” in Google Analytics: Step-By-Step Instructions to Receive Notifications When Your Site’s Tracking Is Down
Digital Production Team
May 11, 2019
Read Time 3 Min
Predictive Analytics: There’s Always Room for Growth
Jenny Bristow
April 19, 2019
Read Time 8 Min
The Buzzword Failing 84% of Companies
Jenny Bristow
December 12, 2018
Read Time 2 Min
Hedy & Hopp (formerly Anvil) Named Honorable Mention in Prestigious PR Daily Content Marketing Awards for MomDocs, St. Louis Children’s Hospital
Digital Production Team
December 6, 2018
Read Time 2 Min
Hedy & Hopp (formerly Anvil) CEO Honored with Prestigious Stevie® Award
Digital Production Team
November 14, 2018
Read Time 12 Min
Are You Ready to Start Using Data Analytics to Improve Your Bottom Line?
Jenny Bristow
September 8, 2018
Read Time 2 Min
Hedy & Hopp (formerly Anvil) Honored for Growth, Innovation by Small Business Monthly
Digital Production Team
August 2, 2018
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